The Pricing Agent Playbook for Claude
How to build a pricing agent that stops you from leaving money on the table
Price is one of the highest-leverage decisions in SaaS. A 1% improvement in pricing can drive up to an 11% increase in profits.
And yet it’s still one of the most underestimated problems founders have.
Most teams treat pricing as a number on a page. Something they tweak once a year, usually when growth slows down or churn creeps up.
This is how we approach pricing. We don’t start from the number. We break pricing into three decisions:
what you charge
how you distribute features across tiers
what you deliberately exclude to create a real upgrade path
Until those three are defined, the number doesn’t matter.
Most founders don’t have a system for this, so they default to copying competitors, undercutting on price, or overloading the base tier.
We’ll use Alex Hormozi’s $100M Offers as the decision framework: not as theory, but as a way to systematically decide what goes where and what’s worth paying for.
And instead of applying it manually every time, we’ll build an agent to do it for us.
📙 In this guide, we’ll build a Claude Code agent that takes your product, ICP, feature list, and competitors, and turns them into a complete pricing architecture: tiers, feature placement, exclusions, pricing, and a ready-to-use pricing page!
Inside you will find:
The Value Equation by Alex Hormozi
How to Set Up the Claude Project and the Pricing Workbook
How to Wire Claude’s Identity and the Decision Framework
How to Capture Your Product, ICP, and Every Feature You Ship
How to Scrape Competitors and Extract Signal, Not Anchors
How to Decide Which Features Go in Which Tier (And Which to Cut)
How to Set the Prices, the Annual Math, and the Right Guarantee
How to Generate the Pricing Page, the Stack, and the CTA Copy
👋 Just a quick note before you continue!
Building great AI systems and agents is quickly becoming one of the most important advantages a startup can have. So we’ve been building non-stop and this will become a much bigger part of PMF going forward.
From now on, as a premium subscriber, you’ll get access not just to the best resources on fundraising and growth (160+ Playbooks, 65+ Success Stories, 30+ Pitch Deck Collections, 25+ Investor Resources), but also:
🤖 3+ New AI agent Templates Every Week
📚 A Growing Library of 20+ AI Agents
Here, few examples:
We’re already 70,000+ founders and operators inside.
The rest of the article is only available to premium subscribers.
🚀 Let’s begin!
