Product Market Fit

Product Market Fit

How to grow

The Claude Code Founder Guide

Practical Guide: How founders are actually using Claude Code to run their workflows and businesses

Guillermo Flor's avatar
Guillermo Flor
Jan 10, 2026
∙ Paid

What Claude Code actually does (in practice)

Claude Code can:

  • See and operate inside your real files and folders

  • Maintain context across long, multi-step tasks

  • Plan work before executing it

  • Call external tools and chain them together

  • Verify outputs and fix its own mistakes

In other words: it doesn’t answer prompts, it executes plans.

Most people still use AI like this:

prompt → output → copy → paste

Claude Code is used like this:

objective → plan → execute → verify → iterate

That difference is where the leverage lives.


A concrete example

This is the core shift: AI as coordination, not generation.

[MUST WATCH👇]

This 30-second Hermès ad? It wasn’t generated by a single magic button.

One agent acted as the orchestrator.

It planned the concept. It wrote the script. It coordinated multiple specialized tools, not by guessing, but by executing a plan.

  1. The script was generated and refined

  2. Voice was produced via ElevenLabs

  3. Visual shots were generated with Google Veo

  4. Music was selected and timed

  5. Branding text was burned in using ffmpeg

  6. Assets were downloaded, assembled, and sequenced

Claude Code didn’t replace these tools. It connected them.

That’s the unlock most people still don’t see.

Most people are using AI like this:
prompt → answer → copy → paste → repeat.

Claude Code flips that entirely.

  • It lives where the work lives.

  • It can see your files.

  • It can remember context.

  • It can plan, execute, delegate, verify, and repeat.

That’s the shift.

This is why Claude Code is such a terrible name. Not a coding tool.

This is the first REAL agentic operating system ever.


This is why, today, I want to bring to you the ultimate guide:

How TOP founders are using Claude Code to build & run their companies 🔥

In this guide, we’re going to go deep on every serious way you can use Claude Code for your business:

What this guide will give you (concretely)

In the next sections, I’ll walk through:

  1. The First High-ROI Use Case: Planning that prevents rebuilds

  2. Where Claude Code Will Hit Your P&L: Workflows where Claude replaces labor, tools, or agencies — and saves real money

  3. How and Where Founders Are Locking In That Value

  4. Guardrails & How To Be Safe: Move Fast Without Risk

  5. The 5-Minute Setups That Will 10× Your Leverage: Enable these today for immediate payoff

  6. How to Get Started (Without Being Technical or Overengineering It)

This will change how you work, forever. Believe me. Let’s break it down 👇

User's avatar

Continue reading this post for free, courtesy of Guillermo Flor.

Or purchase a paid subscription.
© 2026 Guillermo Flor · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture