This is a very good point Brandon. However, there’s always some level of interaction- when you are reading a post, you are reading. If it’s something actionable (like LinkedIn content) you save it, go back to it and try to apply it. Could that be transferred to being more passively done? Cheers from Spain 🇪🇸!
The thing with content is that it's a read/consume only memory at initial encounter. No extra thing required eg installations to watch a funny meme. So think of it this way, will there be any requirements from users to do so as to interact with the software. Logins/Signups. We value our privacy nowadays, and we just can't be giving out our passwords and email addresses to every platform we encounter. So yeah, think of privacy issues, any daunting tasks that might bring friction to use the softwares. Content is different from software. That's my take, I hope it helps. Cheers👊🏿. I'm from Kenya🇰🇪 Btw😂
Hi! Very interesting point! I thought Guillermo's idea is very interesting, and the signup/in can be solved with a decentralized wallet to manage all your credentials. We are actually building an ecosystem like that with my partners. It would be very awesome to combine the power of these 2 ideas!
I completely agree with you on this. It's more like an interactive social platform, an upgraded, interactive version of our Product hunt . Instead of just announcing upcoming product launches, this would be a more engaging experience.
In December 2024, when we launched our marketing attribution tool- Booleanmaths Pulse we were asked to upload a product demo. With the current model, users would be redirected to our website to create an account and start using the product. However, your suggested idea allows for direct interaction within their platform, which opens up more opportunities.
This idea isn’t stupid: it’s bold. You’re essentially proposing a shift from content-sharing to software-sharing as the next evolution of social media. That’s huge.
I have had a similar idea for the past month and I'm workshopping the challenges and potential.
If built well, this could be the GitHub/LinkedIn for AI-driven tools. A place where builders showcase their work, and get traction and even investors. I can see early adopters loving this, especially in the no-code/AI space.
Good question! Technically, it’s more feasible than ever with platforms like Vercel, Replit, or Hugging Face, making it easy to deploy software instantly. The bigger challenge is adoption- how do you get builders to post their tools here instead of GitHub or Product Hunt? If there’s a strong incentive like visibility, monetization, and collaboration then it will work.
You might be onto something. AI tools are already being shared in fragmented ways—GitHub, Hugging Face, Discord—but there’s no feed-based discovery engine where they go viral like content. Feels inevitable. Tool virality is a good and "required" thought, and social media feeds have this typical ability to get some of them to rise to the top ....
This is actually a killer idea Guillermo. Social media has always been about distribution. First text, then images, then videos. Content goes viral because it’s easy to consume and share. If software is the “content,” the UX needs to be frictionless… one-click try, no installs, no logins. Think Figma embeds or Replit for AI tools.
Towards the end of last year, I came across a post that stated Hubspot should buy Rippling. With more and more agents popping up, it would make total sense. Why, because currently we need a massive overhead in many roles, simply to make sure people do what they are hired to do, integrate one system with the other, make sure nothing breaks, the list could go on and on. Imagine a world where you would need only one single tool to run your entire company from the financial model, that drives headcount planning, telling recruiters when and whom to hire, e.g. setting sales goals/ analysing vs. actual performances, overviewing onboarding/ offboarding, etc. and ultimately feeding all this back into the financial model being updated in real time. It would remove soooo much overhead, errors in spreadsheets and unnecessary discussion/ political games… keen to hear your thoughs
Hi Guillermo. Co-founder of http://www.gralio.ai here. I’m building something similar to what you’ve described. We’re just about to launch the first social functionality. Happy to chat.
Sharing some thoughts that popped up reading your piece.
1. A feed-like platform for AI-made apps may end up looking more like a marketplace.
imo, consuming AI-made apps will never be as easy as consuming content, which is most of the times a super passive moment.
You are engaging with it with your head, maybe clicking on some link and browsing for stuff prompted by the content you just consumed, but for most people it'll end there. Maybe they'll even end up impulse-buy something, but that's it.
Using apps, any app, is more of an active thing: you need to bring input to the app (whatever it may be), and you must engage with it having a problem to solve, for it to provide value to you.
2. It made me instantly think of ProductHunt
That's literally what PH started as: a daily refreshed feed of products to test and geek out on as a product nerd.
PH has become more of a distribution platform now, which drives traffic to your business. You still have to build other things aside of your PH release page to get the ball rolling though, like a website and some registration form to your app / waitlist / whatever.
So, one key point for such a social media feed-like for AI apps would be to build fundamentally different UX workflows for trying out apps.
Like a kind of AI App Store / Steam kind of setup for the end user, where you can install and "play" with any apps available in a matter of seconds?
3. Made me think of App Sumo as well
Another distribution platform for apps. Maybe that would be the end game for your idea: a slick and easy distribution platform for apps & tools builders to engage end users, who could try out any app or tool in the most frictionless way. Like click, load sample or your own data in, go through the motions using it, if you found value, buy it easily as well.
1) The current social media platforms can be used by simply posting a link, a narrative and perhaps an image. I see this a lot on LinkedIn...
2) A platform can be built to execute AI programs built to certain standards. The platform can offer a trial and a checkout for people to purchase access to the AI program... Or can even allow people to build their own on the platform.
This is a very good point Brandon. However, there’s always some level of interaction- when you are reading a post, you are reading. If it’s something actionable (like LinkedIn content) you save it, go back to it and try to apply it. Could that be transferred to being more passively done? Cheers from Spain 🇪🇸!
The thing with content is that it's a read/consume only memory at initial encounter. No extra thing required eg installations to watch a funny meme. So think of it this way, will there be any requirements from users to do so as to interact with the software. Logins/Signups. We value our privacy nowadays, and we just can't be giving out our passwords and email addresses to every platform we encounter. So yeah, think of privacy issues, any daunting tasks that might bring friction to use the softwares. Content is different from software. That's my take, I hope it helps. Cheers👊🏿. I'm from Kenya🇰🇪 Btw😂
Hi! Very interesting point! I thought Guillermo's idea is very interesting, and the signup/in can be solved with a decentralized wallet to manage all your credentials. We are actually building an ecosystem like that with my partners. It would be very awesome to combine the power of these 2 ideas!
Also, type of devices people use. Will those software be compatible or will require upgrades to better gadgets by the users?
Also, type of devices people use. Will those software be compatible or will require upgrades to better gadgets by the users?
I completely agree with you on this. It's more like an interactive social platform, an upgraded, interactive version of our Product hunt . Instead of just announcing upcoming product launches, this would be a more engaging experience.
In December 2024, when we launched our marketing attribution tool- Booleanmaths Pulse we were asked to upload a product demo. With the current model, users would be redirected to our website to create an account and start using the product. However, your suggested idea allows for direct interaction within their platform, which opens up more opportunities.
This idea isn’t stupid: it’s bold. You’re essentially proposing a shift from content-sharing to software-sharing as the next evolution of social media. That’s huge.
I have had a similar idea for the past month and I'm workshopping the challenges and potential.
If built well, this could be the GitHub/LinkedIn for AI-driven tools. A place where builders showcase their work, and get traction and even investors. I can see early adopters loving this, especially in the no-code/AI space.
Interesting point of view. However, how viable is to build this nowadays?
Good question! Technically, it’s more feasible than ever with platforms like Vercel, Replit, or Hugging Face, making it easy to deploy software instantly. The bigger challenge is adoption- how do you get builders to post their tools here instead of GitHub or Product Hunt? If there’s a strong incentive like visibility, monetization, and collaboration then it will work.
You might be onto something. AI tools are already being shared in fragmented ways—GitHub, Hugging Face, Discord—but there’s no feed-based discovery engine where they go viral like content. Feels inevitable. Tool virality is a good and "required" thought, and social media feeds have this typical ability to get some of them to rise to the top ....
This is actually a killer idea Guillermo. Social media has always been about distribution. First text, then images, then videos. Content goes viral because it’s easy to consume and share. If software is the “content,” the UX needs to be frictionless… one-click try, no installs, no logins. Think Figma embeds or Replit for AI tools.
Sounds a lot like Product Hunt
Towards the end of last year, I came across a post that stated Hubspot should buy Rippling. With more and more agents popping up, it would make total sense. Why, because currently we need a massive overhead in many roles, simply to make sure people do what they are hired to do, integrate one system with the other, make sure nothing breaks, the list could go on and on. Imagine a world where you would need only one single tool to run your entire company from the financial model, that drives headcount planning, telling recruiters when and whom to hire, e.g. setting sales goals/ analysing vs. actual performances, overviewing onboarding/ offboarding, etc. and ultimately feeding all this back into the financial model being updated in real time. It would remove soooo much overhead, errors in spreadsheets and unnecessary discussion/ political games… keen to hear your thoughs
@Guillermo Floor, lets have a conversation around this how you look at it?
Sounds like you’re describing GitHub, eh?
Hi Guillermo. Co-founder of http://www.gralio.ai here. I’m building something similar to what you’ve described. We’re just about to launch the first social functionality. Happy to chat.
Interesting, let’s chat!
Interesting line of thinking 🤓
Sharing some thoughts that popped up reading your piece.
1. A feed-like platform for AI-made apps may end up looking more like a marketplace.
imo, consuming AI-made apps will never be as easy as consuming content, which is most of the times a super passive moment.
You are engaging with it with your head, maybe clicking on some link and browsing for stuff prompted by the content you just consumed, but for most people it'll end there. Maybe they'll even end up impulse-buy something, but that's it.
Using apps, any app, is more of an active thing: you need to bring input to the app (whatever it may be), and you must engage with it having a problem to solve, for it to provide value to you.
2. It made me instantly think of ProductHunt
That's literally what PH started as: a daily refreshed feed of products to test and geek out on as a product nerd.
PH has become more of a distribution platform now, which drives traffic to your business. You still have to build other things aside of your PH release page to get the ball rolling though, like a website and some registration form to your app / waitlist / whatever.
So, one key point for such a social media feed-like for AI apps would be to build fundamentally different UX workflows for trying out apps.
Like a kind of AI App Store / Steam kind of setup for the end user, where you can install and "play" with any apps available in a matter of seconds?
3. Made me think of App Sumo as well
Another distribution platform for apps. Maybe that would be the end game for your idea: a slick and easy distribution platform for apps & tools builders to engage end users, who could try out any app or tool in the most frictionless way. Like click, load sample or your own data in, go through the motions using it, if you found value, buy it easily as well.
Wdyt?
Super interesting points. Definitely a lot of similarities with PH and AppSummo. With regards to point 1. Isn’t social media a marketplace in the end?
Interesting idea... 2 Ways to look at it.
1) The current social media platforms can be used by simply posting a link, a narrative and perhaps an image. I see this a lot on LinkedIn...
2) A platform can be built to execute AI programs built to certain standards. The platform can offer a trial and a checkout for people to purchase access to the AI program... Or can even allow people to build their own on the platform.
Yes, we can build the content and data management piece of this .. I just DM's you on LI.