The Next Instagram/Linkedin will be for software/AI, not content
Is this the future of Social Media? Let me know what you think
Hey everybody, welcome to the Product Market Fit Newsletter!
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So, I’ve had a startup idea in my mind for some time, and I wante to know your opinion. It might be the stupidest/craziest thing ever, so please bear with me.
For the past decade, social media has been about one thing: content.
Social media allow you to share: text, picture, videos. That’s it!
And well, it was a big breakthrough.
But what happens when content isn't the most valuable thing you can share?
I’ve had this idea on my mind for a while, and now seeing Lovable and Cursor, I think it’s about time it happens
Building software is becoming ridiculously easy.
Tools like Lovable and Courser are making it so simple that in two years, shipping an AI-powered tool will feel as easy as creating a PDF.
So, I’m thinking…
Doesn’t it make sense that the next social media will allow people to also upload the softaware’s they've built, so people can see them and try them on a feed?
Imagine a feed where you don’t just consume ideas—you interact with actual tools
A recruiter posts an AI that screens resumes instantly.
A marketer shares a growth automation tool they built in a weekend.
A finance expert drops a real-time analytics dashboard you can try in one click.
The best software—like the best content—goes viral.
The most useful, crazy, or well-designed tools will get traction, and this attention could drive traffic to full-fledged products or unlock new business models.
Does this make sense?
If you’re reading this, I genuinely want your opinion.
What do you actually think about this idea?
Do you know someone who could build it?
If you're an investor, would you back something like this?
What are the biggest reasons why this wouldn't work?
If you think this is stupid, tell me why!
I want to pick your brain—reply, comment, DM me.
Let’s think this through.
Best,
Guillermo
This is a very good point Brandon. However, there’s always some level of interaction- when you are reading a post, you are reading. If it’s something actionable (like LinkedIn content) you save it, go back to it and try to apply it. Could that be transferred to being more passively done? Cheers from Spain 🇪🇸!
The thing with content is that it's a read/consume only memory at initial encounter. No extra thing required eg installations to watch a funny meme. So think of it this way, will there be any requirements from users to do so as to interact with the software. Logins/Signups. We value our privacy nowadays, and we just can't be giving out our passwords and email addresses to every platform we encounter. So yeah, think of privacy issues, any daunting tasks that might bring friction to use the softwares. Content is different from software. That's my take, I hope it helps. Cheers👊🏿. I'm from Kenya🇰🇪 Btw😂