The Competitive Intelligence Playbook for Claude
A founder’s guide to building an agent that monitors rivals, reads the signals they leave in public, and surfaces prioritized recommended moves before it's too late
Your competitors leave signals every day.
They update their pricing pages. They publish new integration docs before they announce the partnership. They post five ML engineer jobs and call it a quarter.
→ All of it is public. Most of it goes unread.
A founder I know found out their main competitor had dropped pricing by 30% from a prospect on a demo call. Not from Google Alerts. Not from a newsletter.
From a prospect who mentioned it in passing, mid-conversation, while explaining why the deal was going in a different direction. By then, they’d already lost three conversations that week without understanding why.
The information had been sitting on the competitor’s pricing page for six weeks.
This guide shows you how to build a system that reads it for you. Using Claude Code, you’ll set up an agent that:
monitors nine primary signal types across every competitor you care about (launches, pricing, messaging, docs, integrations, compliance, hiring, customer wins, and competitor weaknesses)
stores structured snapshots so it can tell you what changed, not just what exists
scores signals by urgency and detects acceleration patterns across competitors
generates a daily brief with the top signals and, for each one, a prioritized recommended move
delivers that brief every morning to wherever you actually read things (email or WhatsApp, your choice)
You wake up, read a short list, decide what to act on. That’s the whole job.
Inside you will find:
How to Set Up the Only Tool You’ll Need
How to Identify the Competitors Worth Monitoring
How to Build a Source Map for Each Competitor
The 9 Signals You Should Monitor
How to Monitor Launches, Pricing, Docs, Integrations, and Security
How to Read Hiring Signals Before They Become Product Announcements
How to Catch Customer Wins, Weaknesses, and Review Signals
How to Score Signals and Detect Trends
How to Wake Up Every Morning With a Brief That Tells You What to Do
PS: I’m partnering with Deel to fund up to 10 founders with $1,000,000 🤑
👀 Before we get into it, a quick heads up: given the incredible response over the past few days, we’ve decided to extend the deadline!
If you’ve been thinking about upgrading to premium, this is still your window: current subscribers lock in today’s rate forever.
After April 13th, new subscribers will pay significantly more.
No tricks, just a real deadline.
The reason? We are working on 100xing the value of Product Market Fit.
You’re going to love what’s coming next 🔥
🗣️ Or you can always invite a friend and unlock rewards along the way:
3 friends → 1 month free
5 friends → 3 months free
25 friends → 6 months free
Appreciate you spreading the word 🤝
We’re already 70,000+ founders and operators inside!
💭 Remember!
As a premium subscriber you’ll also get access to all the other Claude resources we put together, such as:
We’re quietly turning this into something real.
A very small number of founders and companies will be able to work with us directly on Jordan and some of the other agents we’re building and sharing in the newsletter.
This will stay limited. We’re building in stealth.
If you want to know more, reply to this newsletter or DM me on LinkedIn.
Now, back to work.
🚀 Let’s begin!
