Marketing agents for LLMs
How to show up in LLMs' answers without spending a dollar on ads
Organic traffic to B2B software sites is down 30-50% year over year across most categories.
LLM-referred sessions, the visits that land on your site from a ChatGPT, Claude, or Perplexity answer, have grown by an order of magnitude over the same period. The variable that actually moves the number is whether an LLM can pull a quotable sentence from your page in the three seconds it scans it.
LLMs don’t rank pages, they cite sources.
📚 By the end of this guide you’ll have a working GEO system: a set of Claude Projects that audit where you currently show up in LLM answers, produce content built to get quoted, retrofit the pages you already have, generate a Reddit presence that compounds into your pretrained visibility, and tell you every Monday whether you’re gaining or losing ground in the answer layer.
A quick note on scope. There’s a separate newsletter in this series on rebuilding your SEO strategy inside Claude. This one is the layer above: getting cited by the LLMs that are absorbing the clicks SEO used to earn. You can run GEO as a standalone play, or stack it on top of the SEO system if you already have one.
Inside you will find:
How LLMs Actually Decide Who to Cite
The 6 Strategies to Run GEO on Claude
Prompt Taxonomy
Citation Audit
Answer-First Content
Page Upgrade
Reddit Presence
Technical Setup
How to Track Your Citations Without Paying for Expensive Tools
The CLAUDE.md That Ties the Whole System Together
PS: I’m partnering with Deel to fund up to 10 founders with $1,000,000 🤑
👋 Just a quick note before you continue!
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1. How LLMs Actually Decide Who to Cite
The mental shift is this. Search engines rank pages. LLMs quote passages.
