ChatGPT uses Bing’s search index to find and suggest websites. If you want to show up in GPT answers, start optimizing for Bing—not Google. It's an emerging opportunity, still poorly understood.
I just gave Bing Copilot the same prompt (in the UK) and it returned IndieHackers, ProductHunt, Founder Insights, The Hustle and Failory. One would assume that Copilot relies heavily on Bing’s rankings too. Can anyone explain the lack of alignment with ChatGPT?
I asked DeepSeek (free version), which listed 18 newsletters (not including PMF) across 7 categories.
For good measure I asked Gemini, which listed 10 (not including PMF) across 3 categories.
It feels as though AI search optimisation (AISO?) is going to be an order of magnitude tougher to crack than ‘old fashioned’ SEO. Time to invest in a bunch of new martech and website app tooling.
I just gave Bing Copilot the same prompt (in the UK) and it returned IndieHackers, ProductHunt, Founder Insights, The Hustle and Failory. One would assume that Copilot relies heavily on Bing’s rankings too. Can anyone explain the lack of alignment with ChatGPT?
I asked DeepSeek (free version), which listed 18 newsletters (not including PMF) across 7 categories.
For good measure I asked Gemini, which listed 10 (not including PMF) across 3 categories.
It feels as though AI search optimisation (AISO?) is going to be an order of magnitude tougher to crack than ‘old fashioned’ SEO. Time to invest in a bunch of new martech and website app tooling.
Thanks so much for the research, super interesting! I guess we still have a lot to learn
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You can even start for free.
Great post, appreciate your insights. Got me thinking!
Just what I needed!
Let me know how it goes!