How to Get Your Site Into ChatGPT (Even If Nobody’s 100% Sure How It Works Yet)

ChatGPT uses Bing’s search index to find and suggest websites. If you want to show up in GPT answers, start optimizing for Bing—not Google. It's an emerging opportunity, still poorly understood.

Mar 30, 2025

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A few months ago, someone on Reddit dropped a hot take:

“If you want your site to show up in ChatGPT, optimize for Bing.”

And at first glance, it sounded like your usual SEO conspiracy theory. But I started digging—and turns out, this may be one of the biggest overlooked growth channels right now.

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