Product Market Fit

Product Market Fit

Investor Lists & Fundraising Tools

The Startup Press Access Database

500+ journalists, outlets, and a step-by-step guide to getting covered

Guillermo Flor's avatar
Guillermo Flor
Jan 14, 2026
∙ Paid

If you read startup news every week, you’ve seen the pattern: a company you barely recognize announces a round or a launch and, within hours, it’s everywhere. Bloomberg, TechCrunch, Wired, Fast Company.

Meanwhile, you might be building something just as real (sometimes with more traction), but your announcement disappears into the void.

The reason usually isn’t quality, or even network; it’s distribution.

Press isn’t random, and it isn’t reserved for famous founders. It’s a system driven by beat fit, timing, and whether you make it easy for a journalist to write something relevant right now.

That’s why I built Startup Press Access Database a curated database + a practical guide that turns “getting covered” from luck into a repeatable process.

Inside you’ll find

  • 500+ verified press touchpoints, including tech journalists (with direct emails), startup-friendly outlets, directories that still drive discovery, and communities where stories surface early.

  • Journalists from outlets like Bloomberg, CNBC, TechCrunch, Wired, The Verge, Business Insider, Fortune, Vox, WSJ, NYT, and more.

  • Coverage across the US, Europe, UK, and Asia, so you don’t pitch the wrong story to the wrong outlet.

  • A detailed guide to approaching journalists and getting replies, including how journalists evaluate pitches, how to find an angle that isn’t PR spam, cold email structures that work, 4 cold email templates, timing rules, follow-ups, and how small coverage compounds into big coverage.

If you’re announcing a round, launching a product, shipping a major update, or simply want inbound from users, partners, and investors, this is the kind of “quiet infrastructure” that changes outcomes.

Startup Press Access is available only to paid subscribers.

Get 40% off forever

User's avatar

Continue reading this post for free, courtesy of Guillermo Flor.

Or purchase a paid subscription.
© 2026 Guillermo Flor · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture