Reddit is one of the few distribution channels where a founder with zero followers can outperform someone with a million.
LinkedIn shows your post to your connections
Substack shows it to your subscribers
X shows it to your followers
All three require you to build the audience before the distribution works.
Reddit distributes to communities and if the community likes what you posted, it can put you in front of hundreds of thousands of people (TikTok does something similar for consumer products, but nobody sells procurement software on it).
The ranking code behind Reddit’s decision was open sourced, which means you can read it. And it is why a founder with no audience, no budget and no distribution can put something in front of two hundred thousand people on a random week day.
The problem? Reddit is brutally hostile to marketing. Karma thresholds, account-age gates, automated filters and moderators can kill your post before anyone even sees it.
📚 This guide is a system for getting past that: finding the right communities, earning the right to post, reverse-engineering what actually wins there and turning it all into a repeatable weekly distribution loop.
Inside you will find:
Inside Reddit’s Ranking System
Which posts get seen and why the first few votes matter so muchHow to Find the Right Subreddits
Find the communities where your actual buyers already spend timeHow to Build Trust Before You Post
Make your account credible enough to avoid filters, removals and instant rejectionHow to Reverse-Engineer a Winning Post
Study what already works in each community and build your post around itHow to Build a Weekly Reddit Loop
Turn Reddit from a one-off experiment into a repeatable distribution channel
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