The How to sell guide for the first time founder + how Notion, Hubspot & PandaDoc do it

Hey everybody, welcome again to the Product Market Fit Newsletter 🚀🚀

Today I want to focus on the Nemesis of first time founders: selling 💸

But before getting into it, some good old, never boring Marc Rebillet techno 👇

Don’t forget to follow me on Linkedin and Twitter 🔥

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This week on The Founder Toolbox:

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• New! Naval Ravikant’s library on The Founder Toolbox

  

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• Ongoing! The Closed Network - Best european Early Stage Investors by reputation

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• Coming up next! Proof of Concept presentation + proposal to close clients templates built by me

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How to sell

For every first time founder probably coming from a technical background with no business experience, selling can become the most gruesome experience.

For me as a founder, it was, so I’m going to share what I’ve learned the last 5 years working closely to sales, and analyzing how best startups do it.

The basics

Sales is about just trust: convincing the potential customer you can solve the problem he’s looking to get solved

But first, how to you get your target customer to even think about you?

1. Your potential customers must be able to see you to buy your product

When you first start a company, nobody knows it.

Your potential customers don’t know that you exist, so they can’t buy your product.

So, pretty simple you need to let them know you exist and that you solve their problem X.

So, now they know you but how do you make them trust you? Really simple👇

2. Prove your potential customers you are great at solving their problems

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