The Fundraising Guide For the Visual Founder

The visual fundraising guide for early-stage startups: Raise capital with proven strategies, visual templates, and investor insights from top VCs like Sequoia, Khosla Ventures, and Founders Fund

Hey everybody, welcome back to the Product Market Fit Newsletter🚀🚀

Today, I want to share the Fundraising Guide For the Visual Founder 💡

Fundraising is hard—but it doesn’t have to be confusing. That’s why we created the Fundraising Guide for the Visual Founder, a premium Notion file packed with infographics, templates, and real-world examples to help you raise capital with clarity and confidence.

Whether you’re an early-stage founder looking for your first check, a startup advisor guiding founders, or a creator wanting to share valuable insights on LinkedIn, this resource has you covered.

It includes:

1. Raising a Seed Round 101 by Jack Altman and Terrence Rohan

2. What to agree as a founder raising at each stage from preseed to series A

3. How to pitch by Sequoia Capital: storytelling, the Sequoia Pitch Deck template, how to focus on the market, and more

4. How to pitch the Way VCs think by Khosla Ventures: Pitch deck hacks, how investors see risk at each funding stage

5. Why VCs say No: Reasons why VCs reject founders raising capital

6. Biggest fundraising obstacles and how to overcome them with examples by: Scale AI, Shopify, Airbnb, Canva, Spotify and more

7. Founders Fund Manifesto

8. The investors Lists:

   1. The Family Office list,

   2. the Corporate Venture Capital List and

   3. the Angel Investor List

Why This Resource is Invaluable

1. For Fundraising Success

• Clarity in Strategy: The guide offers step-by-step infographics that simplify complex fundraising processes, like creating a standout pitch deck, understanding what investors look for, and tackling common objections.

• Real-World Examples: Learn from top startups like Shopify, Canva, and Airbnb, who’ve successfully navigated fundraising challenges.

• Investor Lists: Access curated directories of family offices, corporate VCs, and angel investors, saving you hours of research and expanding your reach.

2. As a Didactic Resource for Startup Advisors

• Structured Guidance: Startup advisors can use these materials to coach founders effectively through every stage of fundraising, from pre-seed to Series A.

• Infographic Templates: Simplify complex concepts with ready-made visuals that are easy to share during mentoring sessions or workshops.

• Proven Frameworks: Equip founders with actionable advice from leading VCs like Sequoia and Khosla Ventures, ensuring they follow industry best practices.

• Customizable for Sessions: Advisors can adapt the content to their style, making it a flexible tool for presentations or 1:1 coaching.

3. To Create Viral LinkedIn Posts

• Infographic-Driven Posts: Use the visuals to create bite-sized, high-value LinkedIn posts, like:

  • “5 reasons VCs say no—and how to fix them.”

  • “Here’s the fundraising template that got Airbnb funded.”

• Thought Leadership: Sharing insights from this resource positions you as a fundraising expert, attracting followers and engagement.

• Audience Growth: With actionable advice and engaging visuals, your posts are more likely to be reshared, reaching a larger network of startup enthusiasts and investors.

To access this resource subscribe here or request your free trial below👇