The BCG Slide Playbook for Claude
How BCG’s two-layer approach to storylining and slides makes any pitch impossible to ignore
Series A investors see between 300 and 500 decks a year.
The typical decision on whether to keep reading happens before the fifth slide. The content in slides six through twenty-five rarely changes that decision. What changes it is whether the argument in the first four is coherent enough to make someone want the rest.
BCG solved this as a system. Two layers, ten rules, one framework their consultants learn in the first six months on the job. The first layer governs the story from end to end. The second governs every individual slide inside it. When both layers are followed, the argument is impossible to miss.
📚 By the end of this guide you’ll have a Claude project that applies BCG’s full content framework to your startup pitch, in your own design, structured so any investor can follow the logic from slide one.
Inside you will find:
The BCG Framework: What It Is and Why It Works
How to Set Up the Claude Project
How to Make Claude Apply the BCG Framework
How to Input Your Startup the Right Way
How to Set Your Own Design System
How to Generate Your BCG-Style Pitch
How to Use Claude’s Output in Gamma, Google Slides or PowerPoint
The Complete Startup Pitch (Practical Example)
Bonus: Real BCG Decks to Study
👋 Just a quick note before you continue!
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