The 10 tactics behind Mercor's growth masterplan - fastest growing company in history
The Strategy Mercor Followed to Grow from $1M to $500M in 17 Months
Mercor scaled from $1M to $500M in ARR in just 17 months, quadrupled after the Scale AI acquisition, and are now managing over $1 billion in active demand.
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Just one month after sharing that they were the fastest growing company on the planet, they’ve just announced their Series C at a $10B valuation (a 5x step-up from February) from Felicis, General Catalyst, Benchmark, and RobinHood Ventures, less than two years after launch.
🔥 In Today’s Newsletter, You’ll Learn the 10 Exact Tactics Mercor Used to Go From $1M to $500M in 17 Months:
1. Strategy:
How Mercor Anticipated the Platform Shift
How Mercor Started Narrow, Then Went Infinite
How Mercor Weaponized Competitors’ Shocks
2. Product:
How Mercor Productized Human Judgment
How Mercor Went Deep Vertically First
3. Growth:
How Mercor Turned Quality Into a Growth Loop
How Mercor Focused on the Power Users First
4. Moat:
How Mercor Built Distribution Through Dependency
How Mercor Turned Compliance Pain Into an Advantage
How Mercor Treated Fundraising as Product Strategy
Today, Mercor pays over $1.5 million per day to 30K+ experts on its marketplace: software engineers, doctors, bankers, lawyers, and researchers who are helping train the next generation of AI models.
They call it a new category of work: the AI labor economy, where human expertise fuels machine intelligence.
Let’s dive into how a 22-year-old Thiel Fellow and dropout built the fastest-growing AI company on the planet.
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