The 6 things investors actually pay attention to

Most founders don't know what to focus on when pitching to investors. These are the 6 things investors actually care about

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What are investor decks actually for?

The investor deck is the presentation to sell your company. You use it to get your foot in the door in an investment process.

Analysts in Venture Capital funds screen hundreds of deals every year, and they have very limited time so they can’t really go through long detailed explanations of companies at first. Their job is simple: filtering in the companies that fit their investment criteria and filtering out the ones that don’t.

The purpose of your investor deck is to give out the information that allows analysts to check there is a fit while creating at the same time interest and excitement for them to talk with you.

Remember, fundraising is exactly like selling, and it’s even easier, since your buyers (the VCs) have a structured funnel to invest that you know how it works. Imagine you were selling a product that all your potential clients were looking for. I would be easy to sell right? To fundraise you have to focus your energy on moving through each one of the stages of the investment process. At each stage your only purpose has to be to move towards the following stage, it’s that simple.

The main objective of the investor deck is to move through the first stage of the investment process: sourcing and filtering out and afterwards to have a base document to go to when the associates start the analysis.

What to show investors and how?

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