Product Market Fit

Product Market Fit

How to raise

The 2-pager Ex-Klarna founder used to raise $3.5M from the investors behind Lovable, n8n, and Miro đŸ”„

How a two-page story outperformed twenty slides

Guillermo Flor's avatar
Guillermo Flor
Oct 16, 2025
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Everyone tells you that you need a 20-slide deck to raise money.

Turns out
 you don’t.

Omnia, a startup building the operating system for brands in the new era of AI-driven search, just raised $3.5M pre-seed from Visionaries Club, the same investors behind Lovable, n8n, Miro, and Personio.

And they did it with no pitch deck.

Just a two-page memo.


Hey, have you tried FIGMA Make? It launched recently and I got so hooked. You can basically design anything with AI

Try it now


🧠 Why it worked

The memo doesn’t rely on flashy visuals or endless problem-solution slides.
It reads like conviction.

Omnia’s founder, Daniel Espejo (ex-Klarna), captured three things most founders miss:

  1. A market shift investors can’t unsee. AI-driven search is fundamentally changing how consumers discover brands.

  2. A clear villain. Brands are invisible inside AI search — losing visibility and control to competitors that adapt faster.

  3. A believable execution plan. A small, technical team that’s already monetizing and ready to scale what works.

This wasn’t a startup “explaining” an idea.

It was a founder showing that the world had already changed and he was building for the new default.

đŸ”„ Access now

Access the 2 Pager Memo free trial (no strings attached), or jump straight into premium if you’re ready for the full scoop of resources of PMF👇

EXTRA: GET 3 Months free of Omnnia (become visible to AI) with the annual subscription to PMF!

30% OFF Annual Plans

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