The 13 Tactics Behind Lovable’s Insane Growth to $200M ARR
How a Swedish Vegan Nerd is building the fastest growing company in the world
Lovable just announced its $300M Series B at $6.6B Valuation.
Their growth is something unlike anything I’ve ever seen, and to be honest I’m just so pumped to see what’s next for them.
$200M ARR. In July, they announced $100M ARR. Today, 4 months later, that figure doubled
5 million. That’s how many visits we’re seeing to Lovable-built websites and apps every day — a 2x increase in two months
100,000. New projects are built on Lovable every single day from people around the world.
Other resources for founders and vcs:
27 Most Promising AI Startup Pitch Decks Backed by Top Investors in 2025
How ElevenLabs Grew From $0 to $200M ARR in 2 Years + Their Pre-Seed Deck
Now, how did they do this?
They are using more than 12 growth channels at the same time.
1. Linkedin
2. X
3. Discord
4. Youtube
5. Google
6. Partnerships
7. Github
8. Product Hunt
9. Podcasts
10. Events
11. Ads
12. Reddit
13. Hackathons
But it all started with PRODUCT.
Lovable started working more like a landing page generator and you had to use Supabase for the backend.
Supabase was really good for people starting but having the backend outside of the Lovable ecosystem was a bit rigid.
They solved it really fast and releasd Lovable Cloud and AI, so you don’t have to be working around external pieces of software. I guess this creates less friction to people not so tech savvy
Lovable also launched their Shopify integration, which openned up a new target market for them (which is massive): the ecommerce. This is crazy.
TEAM
Anton has been hiring great talent non stop.
Right now, building a team is the most important thing for the company, and the speed and quality of talent he’s been able to attract while keeping growth is again world class.
CUSTOMER SUCCESS
100% of the success of Lovable comes from the user’s success. And they are having crazy results.
Sabrine built Plinq to fight gender-based violence in Brazil, growing the app to 10,000+ users in 3 months.
Henrik and Peter created AI fashion platform Lumoo — and saw €700,000 ARR in 9 months.
Jaleel and Hussein’s restaurant management platform QuickTables, built entirely on Lovable, is on track to make over €100,000 a year.
NOW, the 13 growth channels at the same time:
1. How Lovable used Github to Grow
Ok so first place where Lovable was launched was in GitHub, as a project named GPT Engineer. It got 54K stars which is already a crazy number.
This response was what made Anton go full time on the project
2. How Lovable used Product Hunt to grow
In parallel and probably one of the reasons GPT Engineer got so many starts, Anton launched it on Product Hunt multiple times. First in January 2024 as GPT engineer and then multiple times as Lovable.
This is an free example of paid article. Subscribe to PMF Newsletter to get the best in class startups go to market actions, funding strategies and resources.
3. How Lovable used X to grow
Anton is a big X user and has used it since starting lovable to get his product seen. I think he posts daily🤯
His X posts are:
About Lovable’s product
About Lovable’s growth
Sharing user generated content
Promotional launches
This is an free example of paid article. Subscribe to PMF Newsletter to get the best in class startups go to market actions, funding strategies and resources.
4. How Lovable used Linkedin to grow
Anton Osika followed a similar strategy to grow Lovable on Linkedin as he used on X although with a more professional approach.
This is an free example of paid article. Subscribe to PMF Newsletter to get the best in class startups go to market actions, funding strategies and resources.
5. How Lovable used SEO to grow
Lovable created blogs on their website about their growth. It’s crazy but they used their growth to attract more growth
6. How Lovable used Partnerships to grow faster
Lovable is partnering with agencies so that they use their product to build software to their clients. They give access to lovable at a cheaper price and allow them to comission Lovable’s MRR. A pretty good way to incentivate its use.
7. How Lovable used Youtube to grow
Not the most active channel but they’ve still managed to grow it to +20k subscribers and have thousands of views per video.
8. How Lovable used Discord to grow
They have more than 34K members in a discord channel
9. How lovable used Ads to grow
Lovable is not only growing organically now, they are going hard on ads. These are a couple I’ve found.
Youtube ads
Google Ads
This is an free example of paid article. Subscribe to PMF Newsletter to get the best in class startups go to market actions, funding strategies and resources.
10. How Lovable used Reddit to grow
There are multiple threads on reddit like this one, in which they create a thread to show off how great Lovable is. This is an interesting way to grow since Reddit’s traffic is super high quality and qualified.
11. How Lovable used Podcasts to grow
Anton Osika, CEO of Lovable has been to every major podcast in the tech world. These are the most relevant ones:
Harry Stebbins from 20VC
Cognitive Revolution
This Week in Startups
Brett Malinowski
12. How Lovable used events to grow
Anton has been to some startup events like Slush, where he had the room to pitch Lovable.
This is an free example of paid article. Subscribe to PMF Newsletter to get the best in class startups go to market actions, funding strategies and resources.
13. Hackathons
For a product like Lovable. Hackathons are a great way to get a product like Lovable used and learnt. And it also creates great marketing loops with peopl posting about it on social media.
Hope you found this valuable!
Cheers,
Guillermo
Funding & metrics
1) How much did Lovable raise in its Series B?
Lovable raised $330M in a Series B.
2) What valuation did Lovable get in the Series B?
The round priced Lovable at $6.6B valuation.
3) Who led Lovable’s Series B?
CapitalG and Menlo Ventures led the round.
4) Which investors participated in Lovable’s Series B?
Reported participants include Khosla Ventures, plus corporate VCs like NVentures (NVIDIA), Salesforce Ventures, Databricks Ventures, Atlassian Ventures, HubSpot Ventures, and T.Capital (Deutsche Telekom).
5) What was Lovable valued at before this round?
Lovable’s July round is widely reported at around $1.8B valuation, meaning the new price is ~3.7x higher.
6) Is Lovable really at $200M ARR?
Lovable publicly stated $200M ARR (and that it doubled from $100M over ~4 months).
7) How many projects are built on Lovable per day?
Lovable claims ~100,000 new projects per day.
8) How much traffic do Lovable-built apps get?
Lovable claims ~5 million visits/day to Lovable-built websites and apps.
Product: what it is, who it’s for, and why it “clicks”
9) What is Lovable?
Lovable is an AI-powered platform that lets you build full-stack websites and web apps from natural language, aimed at “any skill level.”
10) What is “vibe coding” (in Lovable’s context)?
It’s the workflow where you describe what you want (“the vibe”), and the product generates and iterates the app/code with you—shrinking build time dramatically.
11) Who founded Lovable?
Lovable was founded by Anton Osika and Fabian Hedin in Stockholm.
12) Is GPT Engineer the same as Lovable?
GPT Engineer is the precursor project; “GPT Engineer is now Lovable.”
13) How big did GPT Engineer get on GitHub?
The GPT Engineer repo shows ~55K stars (it fluctuates).
14) What changed that made Lovable accelerate?
A big inflection was reducing “assembly required” and making Lovable feel more end-to-end (less bouncing between tools), especially with Lovable Cloud and tighter backend workflows.
Lovable Cloud, backend, and “do I own the code?”
15) What is Lovable Cloud?
Lovable Cloud provides built-in backend services (e.g., auth/storage/database/hosting) so you can add backend functionality without leaving Lovable.
16) Does Lovable use Supabase?
Lovable has a native Supabase integration, and Supabase also published about Lovable Cloud being powered by Supabase “behind the scenes.”
17) Can I self-host or move a Lovable project off-platform?
Lovable’s docs describe self-hosting and explicitly say migration is possible (“stay by choice”).
18) Can Lovable integrate with external APIs?
Yes—Lovable’s docs state it can integrate with public or private APIs (authenticated or not).
Shopify & ecommerce (massive “new market” angle)
19) Does Lovable integrate with Shopify?
Yes—Lovable has an official Shopify integration for building and launching Shopify stores.
20) Can Lovable connect to an existing Shopify store?
Lovable’s docs say the Shopify integration is for new stores only; existing stores can’t be connected/managed through that integration.
21) Why is Shopify a growth unlock for Lovable?
Because it attaches Lovable to a huge buyer persona (“I need to sell online”) with clear ROI, and Shopify handles the commerce backend while Lovable handles creation speed.
Go-to-market: the channels people will copy
22) How did Lovable grow so fast?
Two-part answer: product that produces immediate “wow” outcomes, plus channel stacking (founder-led social, OSS, community, SEO, partnerships, launches, etc.) so every channel amplifies the others.
23) What growth channels does Lovable use?
Commonly noted channels include GitHub/open source, Product Hunt, X, LinkedIn, SEO/content, partnerships, community (Discord), events, podcasts, and ads—with multiple running at once (your article’s core point).
24) How did GitHub help Lovable grow?
GPT Engineer’s OSS virality created distribution + credibility early (stars, forks, contributors), which is unusually powerful for developer-adjacent products.
25) How big is Lovable’s Discord community?
Lovable has publicly said its Discord passed 100,000 members.
26) Why do partnerships matter so much for Lovable?
Agency/implementation partners turn Lovable into a leveraged “build engine” for client work—distribution + revenue without Lovable needing to do all onboarding one-by-one.
Pricing & plans (high intent “how much does it cost?” queries)
27) How much does Lovable cost?
Lovable publishes pricing on its site (including a $25/month Pro tier and higher tiers).
28) What are “credits” in Lovable?
Lovable uses a credit system; its docs list credit bundles and how monthly credits map to billing.
29) Does Lovable have a free plan?
Yes—Lovable lists a Free tier with daily credits.
30) What’s the defensibility of Lovable?
A mix of product iteration speed, distribution loops (community + OSS + social), and workflow ownership (Cloud + integrations) that reduces switching—more than “just another wrapper.”
31) What are the key risks for Lovable?
Commonly discussed risks in this category: code quality/reliability, security/compliance for serious orgs, and model/compute economics (gross margin pressure).
32) Who are Lovable’s competitors?
Broadly: AI app builders and AI coding products (plus no-code). The category is moving fast, so “competitor” depends on whether you mean prototyping, production apps, or internal tools.
Customer success / proof (the “show me outcomes” queries)
33) What kind of apps do people build with Lovable?
Lovable positions itself for full-stack web apps—everything from landing pages to SaaS-style products and ecommerce stores.
34) Is Lovable good for non-technical founders?
Lovable explicitly markets to “any skill level,” and its Cloud approach is designed to reduce backend complexity.
35) Can Lovable be used for real production apps (not just demos)?
It can be, but the practical answer is: use it to get to v1 fast, then rely on the platform’s hosting/integrations—or self-host/migrate if you need deeper control.
The parallel distribution strategy is what makes this interesting - most startups pick 2-3 channels and go deep, but running 13 simultaneously only works when each channel feeds the others (like GitHub stars => Product Hunt credibility => podcast invites). The partnership angle with agencies is particularly clever since it turns customers into distributors. I worked on a similar model once and the comp structure really matters - giving agencies commission on MRR rather than one-time fees creates way better alignment. The $200M ARR in 4 months is absurd but makes sense when the product velocity matches distribution velocity. Most companies nail one or the other, rarely both.