The 12 Tactics Behind Lovable’s Insane Growth to $50M ARR
I've found 11 different channels and strategies Lovable uses to grow. No wonder they got to $50M ARR so fast. Forget all the "How Lovable grew" and read this. Share on Linkedin if you want to thank me
Lovable's is now adding 1,500 customers per day, probably one of the fastest growing companies ever in history. This is how:
They are using more than 12 growth channels at the same time:
1. Linkedin
2. X
3. Discord
4. Youtube
5. Google
6. Partnerships
7. Github
8. Product Hunt
9. Podcasts
10. Events
11. Ads
12. Reddit
It's not luck they are growing so fast, they've manage to master all these channels at the same time when most companies feel they are doing great while mastering just one.
So I decided to do this article that’s 0 story, 0 bs, just all and every one of the growth strategies Lovable’s used to grow in every channel.
Let’s get to it.
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1. How Lovable used Github to Grow
Ok so first place where Lovable was launched was in GitHub, as a project named GPT Engineer. It got 54K stars which is already a crazy number.
This response was what made Anton go full time on the project
2. How Lovable used Product Hunt to grow
In parallel and probably one of the reasons GPT Engineer got so many starts, Anton launched it on Product Hunt multiple times. First in January 2024 as GPT engineer and then multiple times as Lovable.
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3. How Lovable used X to grow
Anton is a big X user and has used it since starting lovable to get his product seen. I think he posts daily🤯
His X posts are:
About Lovable’s product
About Lovable’s growth
Sharing user generated content
Promotional launches
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4. How Lovable used Linkedin to grow
Anton Osika followed a similar strategy to grow Lovable on Linkedin as he used on X although with a more professional approach.
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5. How Lovable used SEO to grow
Lovable created blogs on their website about their growth. It’s crazy but they used their growth to attract more growth
6. How Lovable used Partnerships to grow faster
Lovable is partnering with agencies so that they use their product to build software to their clients. They give access to lovable at a cheaper price and allow them to comission Lovable’s MRR. A pretty good way to incentivate its use.
7. How Lovable used Youtube to grow
Not the most active channel but they’ve still managed to grow it to +20k subscribers and have thousands of views per video.
8. How Lovable used Discord to grow
They have more than 34K members in a discord channel
9. How lovable used Ads to grow
Lovable is not only growing organically now, they are going hard on ads. These are a couple I’ve found.
Youtube ads
Google Ads
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10. How Lovable used Reddit to grow
There are multiple threads on reddit like this one, in which they create a thread to show off how great Lovable is. This is an interesting way to grow since Reddit’s traffic is super high quality and qualified.
11. How Lovable used Podcasts to grow
Anton Osika, CEO of Lovable has been to every major podcast in the tech world. These are the most relevant ones:
Harry Stebbins from 20VC
Cognitive Revolution
This Week in Startups
Brett Malinowski
12. How Lovable used events to grow
Anton has been to some startup events like Slush, where he had the room to pitch Lovable.
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🤖 How did Lovable grow to $50M ARR in just 4 months?
Lovable combined community-first product launches (starting on GitHub) with aggressive multi-channel growth, including Product Hunt, Twitter/X, LinkedIn, agency partnerships, Discord, podcasts, and paid ads. This growth wasn’t accidental—it was systematically engineered using 11 specific tactics outlined in the article.
🚀 What channels did Lovable use to scale so fast?
Lovable used GitHub, Product Hunt, Twitter/X, LinkedIn, YouTube, Reddit, Discord, podcasts, agency partnerships, Google Ads, and YouTube Ads. The mix of organic virality and paid marketing gave them compound traction.
🔍 Is there a breakdown of all Lovable’s growth strategies?
Yes. This article breaks down all 11 core strategies Lovable used to scale to $50M ARR—channel by channel. It’s the most detailed, no-fluff growth teardown available online.
❓Did Lovable go viral, or was it strategic growth?
Lovable’s growth looked viral on the surface, but it was highly intentional. From repeat Product Hunt launches to incentivized agency deals, Lovable followed a structured growth playbook—covered in this article in full detail.
📈 Can I apply Lovable’s growth tactics to my startup?
Yes. While some strategies worked because of timing or product fit, many tactics—like launching on GitHub, building a Discord community, or using X for distribution—are repeatable. The article includes insight into how you can apply these to your own startup.
📅 When did Lovable launch?
Lovable launched early in 2024 under the name GPT Engineer. The initial GitHub project went viral, leading to Anton going full-time on the company, which later became Lovable.
💰 What is Lovable’s ARR?
Lovable reached $30M in Annual Recurring Revenue (ARR) within 4 months of launching. As of now, they’ve hit $50M ARR, making it one of the fastest-growing AI startups in recent memory.
📚 Where can I learn more about Product Market Fit?
This article is part of the Product Market Fit newsletter, read by 40,000+ founders, operators, and investors. We break down the real strategies behind breakout startups—no fluff, no theory. Subscribe to get weekly insights like this.
Well, I hope this was valuable for you, if it was, I’d greatly appreciate a Linkedin or X Share!
Keep it up!
Cheers,
Guillermo
awesome article. you've done your homework on them. i love their product, too.
Great read.