Sam Altman: "We are starting to test ads in ChatGPT" - The Ultimate 'How to Win GEO' Playbook🔥

What ChatGPT ads change for founders, marketers, and distribution

Hey everyone 👋

If you’ve been anywhere near tech or marketing over the past few months, you’ve probably heard the term GEO thrown around nonstop.

• “LLM SEO”

• “Get your startup into ChatGPT”

• “Optimize for AI answers”

And now you’ve likely seen Sam Altman’s latest tweet: OpenAI is starting to test ads inside ChatGPT.

At first glance, this feels like just another monetization update. Think again maybe.

This is the moment GEO stops being a niche growth hack and starts becoming a core distribution channel. Real incentives, real budgets, and real winners. Same (or more) than what SEO has been the past 10 years.

Today’s post is not about:

• how to “rank” in ChatGPT,

• or quick tricks to get mentioned once.

Instead, we’re going to cover three things that actually matter now:

1. What GEO is and how it really works under the hood (and why most advice online is wrong)

2. Why ads accelerate GEO instead of killing it

3. What you can do today to win AI-native visibility over the next 12–24 months

If you’re building or marketing a product, this shift matters more than any Google update in the last decade, trust me.

Let’s break it down.

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