Product Market Fit

Product Market Fit

Playbooks

How to Replace a $100,000 Team With $300 of AI

How AI changes the game and how to create the stack.

Guillermo Flor's avatar
Guillermo Flor
Jan 25, 2026
∙ Paid
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AI is about to split companies into 2 categories:

1) The ones still paying 2020 prices for 2026 output
2) The ones rewriting their cost structure with AI

Because what used to take a $100,000 budget now costs a few hundred bucks.

Not in theory. In practice:

  • Design → from “weeks + agency” to “hours + tools”

  • Copy → from “copywriter + revisions” to “drafts in minutes”

  • Research → from “analyst time” to “instant synthesis”

  • Sales upgrades → from “enablement team” to “always-on coaching + personalization”

  • Customer support → from “more headcount” to “resolution automation”

Whole teams are getting compressed into software.

So this isn’t “tech trend” content.

This is your P&L getting rewritten.

And the most dangerous part?

Your competitor isn’t waiting for a perfect strategy deck.
They’re learning this right now, quietly, every day:

  • Which workflows to automate

  • Which roles to augment

  • Which costs to delete

  • Which outputs to 10x

In 12 months, a lot of markets will look “the same” from the outside…

…but one company will be running with a cost base that makes everyone else uncompetitive.

Hey everybody, welcome to PMF.

In this newsletter you’ll find the tools and ways some of the smartest founders are using to go create content in multiple formats and distribute it massively at a fraction of the cost of what it used to be.

  1. AI Video generation tools

  2. How AI Influencers generating millions of views

  3. How to distribute your content with UGC (how ElevenLabs is doing it)


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1) AI Video Generation Tools

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