Product Market Fit

Product Market Fit

How to raise

How money flows

The most important essay about money founders and VCs must read

Guillermo Flor's avatar
Guillermo Flor
Mar 24, 2025
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How Money Flows

There’s one question that every founder asks themselves — and that not enough investors can answer:

Why do some startups raise millions and others raise nothing?

You can have two companies with smart teams, real products, and even early traction — and yet one gets funded instantly while the other gets ignored. Why?

The answer is simple, but …

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