𝐓𝐡𝐞 𝐑𝐞𝐝𝐝𝐢𝐭 𝐋𝐋𝐌 𝐒𝐄𝐎 𝐏𝐥𝐚𝐲𝐛𝐨𝐨𝐤

How to Get Your Product #1 on ChatGPT Using Reddit

This week I listened to Lenny’s Podcast with Ethan Smith (CEO of Graphite, leading SEO growth agency), where he broke down how to get ChatGPT to recommend your product.

We’ve been talking about this all year: search behavior is shifting away from Google. People increasingly skip the 10 blue links and just ask ChatGPT. They trust the answer blindly.

If your startup doesn’t show up there, someone else is taking your traffic and your customers, especially since traffic from LLMs is more qualified and converts better than Google Search traffic.

The key insight Ethan stressed is that showing up in ChatGPT isn’t random. LLMs lean heavily on certain sources, and you can influence whether you’re cited.

One of the most powerful and most accessible channels is Reddit. He even mentions that Reddit is the number one thing customers ask him how to optimize for.

Unlike paying Forbes or affiliates, Reddit is free. And thanks to OpenAI and Google’s licensing deals with Reddit, everything you publish there is directly piped into ChatGPT.

With a good strategy for showing up on Reddit, early stage companies can outrank industry giants spending millions on marketing.

That’s why I put together a Reddit-based end-to-end framework to rank consistently in AI answers. And throughout, I’ll link Ethan’s insights from the podcast to show how this aligns with what top growth leaders are already doing.

👉What’s inside:

1. The Reddit post formula that’s been proven to get cited by ChatGPT and Perplexity

2. A curated database of 60+ subreddits with the highest AI crawl value

3. Proven optimization techniques that made Deel and Webflow surface in ChatGPT answers

4. How to use comments to make your Reddit posts stick in ChatGPT answers

Check it out with the free trial (no strings attached), or jump straight into premium if you’re ready for the full scoop👇