<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[Product Market Fit: Startup Playbooks]]></title><description><![CDATA[Breakdowns of the fastest-growing AI companies in the world. Sales, product, marketing and fundraising strategies from companies like OpenAI, Anthropic and Lovable.]]></description><link>https://www.productmarketfit.tech/s/playbooks</link><image><url>https://substackcdn.com/image/fetch/$s_!Q45K!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7087caf4-02fd-401c-b47e-1c8ecfa7ac21_360x360.png</url><title>Product Market Fit: Startup Playbooks</title><link>https://www.productmarketfit.tech/s/playbooks</link></image><generator>Substack</generator><lastBuildDate>Mon, 26 Oct 2026 16:31:53 GMT</lastBuildDate><atom:link href="https://www.productmarketfit.tech/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[Guillermo Flor]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[productmarketfit@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[productmarketfit@substack.com]]></itunes:email><itunes:name><![CDATA[Guillermo Flor]]></itunes:name></itunes:owner><itunes:author><![CDATA[Guillermo Flor]]></itunes:author><googleplay:owner><![CDATA[productmarketfit@substack.com]]></googleplay:owner><googleplay:email><![CDATA[productmarketfit@substack.com]]></googleplay:email><googleplay:author><![CDATA[Guillermo Flor]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[Revolut Playbook: From a Travel Card to $2B in Revenue]]></title><description><![CDATA[The product, distribution and monetisation playbook behind eight years of growth, from &#163;120k in 2015 to $2.2B in 2023.]]></description><link>https://www.productmarketfit.tech/p/revolut-playbook-from-a-travel-card</link><guid isPermaLink="false">https://www.productmarketfit.tech/p/revolut-playbook-from-a-travel-card</guid><dc:creator><![CDATA[Guillermo Flor]]></dc:creator><pubDate>Mon, 26 Oct 2026 14:19:14 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/a07f2882-ec3c-4646-aa96-51f828d7c0c2_1200x630.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!LcPb!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fce244d67-0d1f-4066-9200-6426f763692d_1536x1024.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!LcPb!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fce244d67-0d1f-4066-9200-6426f763692d_1536x1024.jpeg 424w, https://substackcdn.com/image/fetch/$s_!LcPb!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fce244d67-0d1f-4066-9200-6426f763692d_1536x1024.jpeg 848w, https://substackcdn.com/image/fetch/$s_!LcPb!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fce244d67-0d1f-4066-9200-6426f763692d_1536x1024.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!LcPb!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fce244d67-0d1f-4066-9200-6426f763692d_1536x1024.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!LcPb!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fce244d67-0d1f-4066-9200-6426f763692d_1536x1024.jpeg" width="1456" height="971" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/ce244d67-0d1f-4066-9200-6426f763692d_1536x1024.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:971,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:110443,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.productmarketfit.tech/i/222068157?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fce244d67-0d1f-4066-9200-6426f763692d_1536x1024.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!LcPb!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fce244d67-0d1f-4066-9200-6426f763692d_1536x1024.jpeg 424w, https://substackcdn.com/image/fetch/$s_!LcPb!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fce244d67-0d1f-4066-9200-6426f763692d_1536x1024.jpeg 848w, https://substackcdn.com/image/fetch/$s_!LcPb!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fce244d67-0d1f-4066-9200-6426f763692d_1536x1024.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!LcPb!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fce244d67-0d1f-4066-9200-6426f763692d_1536x1024.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>Revolut made &#163;120K in revenue in 2015. Last year it made &#163;4.5B.</strong></p><p>It started as a prepaid card for people tired of losing money on exchange rates abroad. Today it has 68 million retail customers and &#163;1.7B in pre-tax profit.</p><ul><li><p>2015: launched with a free card and the interbank rate</p></li><li><p>2017: Premium, Business and crypto all launched in the same year</p></li><li><p>2021: first full-year profit</p></li><li><p>2023: &#163;1.8B ($2.2B) in revenue and &#163;438M in pre-tax profit</p></li></ul><p>How did it get there? Every year Revolut gave the same customers a new reason to use the app:</p><ul><li><p>Foreign exchange brought them in</p></li><li><p>Current accounts made them open it every day</p></li><li><p>Subscriptions, trading and crypto added revenue on top</p></li><li><p>Local IBANs, deposits and credit turned a travel card into their main bank account</p></li></ul><p>We went through eight years of Revolut's accounts and annual reports. Each chapter below takes one milestone on that curve, from &#163;1M to $2B, and breaks down the products and growth moves that got Revolut there.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!lq8C!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F753de7ad-3416-4df2-8285-78df3396acd8_1600x900.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!lq8C!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F753de7ad-3416-4df2-8285-78df3396acd8_1600x900.png 424w, https://substackcdn.com/image/fetch/$s_!lq8C!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F753de7ad-3416-4df2-8285-78df3396acd8_1600x900.png 848w, https://substackcdn.com/image/fetch/$s_!lq8C!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F753de7ad-3416-4df2-8285-78df3396acd8_1600x900.png 1272w, https://substackcdn.com/image/fetch/$s_!lq8C!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F753de7ad-3416-4df2-8285-78df3396acd8_1600x900.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!lq8C!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F753de7ad-3416-4df2-8285-78df3396acd8_1600x900.png" width="1456" height="819" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/753de7ad-3416-4df2-8285-78df3396acd8_1600x900.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:&quot;Revolut annual revenue growth from 2016 to 2023&quot;,&quot;title&quot;:&quot;Revolut annual revenue growth from 2016 to 2023&quot;,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="Revolut annual revenue growth from 2016 to 2023" title="Revolut annual revenue growth from 2016 to 2023" srcset="https://substackcdn.com/image/fetch/$s_!lq8C!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F753de7ad-3416-4df2-8285-78df3396acd8_1600x900.png 424w, https://substackcdn.com/image/fetch/$s_!lq8C!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F753de7ad-3416-4df2-8285-78df3396acd8_1600x900.png 848w, https://substackcdn.com/image/fetch/$s_!lq8C!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F753de7ad-3416-4df2-8285-78df3396acd8_1600x900.png 1272w, https://substackcdn.com/image/fetch/$s_!lq8C!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F753de7ad-3416-4df2-8285-78df3396acd8_1600x900.png 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div class="callout-block" data-callout="true"><p>&#128218; By the end, you&#8217;ll know how to pick the next product to launch, how to run referrals as a system and when to start paying for growth!</p></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.productmarketfit.tech/leaderboard?&amp;utm_source=post&quot;,&quot;text&quot;:&quot;Refer a friend&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.productmarketfit.tech/leaderboard?&amp;utm_source=post"><span>Refer a friend</span></a></p><p><strong>Inside you will find:</strong></p><ol><li><p><strong><span data-color="#ff5600" style="color: rgb(255, 86, 0);">Path to &#163;1M</span>: Win the First 300,000 Customers With One Cheaper Exchange Rate</strong> See how a free card and the interbank rate pulled in 300,000 users while every one of them lost money.</p></li><li><p><strong><span data-color="#ff5600" style="color: rgb(255, 86, 0);">Path to &#163;10M</span>: Launch Every Paid Product in a Single Year</strong> Find out how Premium, Business, euro IBANs and crypto all shipped in 2017, and how crypto access became a referral reward.</p></li><li><p><strong><span data-color="#ff5600" style="color: rgb(255, 86, 0);">Path to &#163;50M</span>: The Free-Card Referral That Tripled Daily Signups</strong> Learn why giving a friend a free card beat cash rewards, and how Metal built a 60,000-person waitlist.</p></li><li><p><strong><span data-color="#ff5600" style="color: rgb(255, 86, 0);">Path to &#163;100M</span>: Add Stock Trading and Go From 3.5M to 10M Customers</strong> See how trading, Apple Pay and new countries tripled customers while partnerships became a managed channel.</p></li><li><p><strong><span data-color="#ff5600" style="color: rgb(255, 86, 0);">Path to &#163;200M</span>: How Revolut Grew 45% When Travel Stopped</strong> Find out how a travel card kept growing through the pandemic with no marketing spend.</p></li><li><p><strong><span data-color="#ff5600" style="color: rgb(255, 86, 0);">Path to &#163;500M</span>: How Crypto Made Revolut Profitable</strong> See how FX and Wealth reached 55% of revenue in the first profitable year, and what the auditors flagged.</p></li><li><p><strong><span data-color="#ff5600" style="color: rgb(255, 86, 0);">Path to &#163;1B</span>: How Revolut Replaced the Crypto Revenue It Lost</strong> Learn how cards, subscriptions and interest filled the gap when FX and Wealth revenue fell by &#163;79M.</p></li><li><p><strong><span data-color="#ff5600" style="color: rgb(255, 86, 0);">Path to $2B</span>: How Interest Income Grew From &#163;83M to &#163;500M</strong> See how deposits, credit and local accounts turned Revolut into its customers&#8217; main bank.</p></li><li><p><strong>The Revolut Playbook in 5 Moves</strong> Take the five moves and apply them to your own roadmap and distribution.</p></li></ol><div><hr></div><p><em>This issue is available exclusively to paid subscribers!</em></p><p>Premium subscribers get the full Revolut breakdown plus our whole library of company growth playbooks. </p><p>A few of the most loved:</p><ol><li><p><strong><a href="https://www.productmarketfit.tech/p/the-cognition-playbook-from-debunked">The Cognition Playbook: From Debunked Demo to $1B ARR</a></strong><br>An Inside Breakdown of How Cognition Found Its First Customers, Bought Windsurf in a Weekend and Reached $1B in 24 Months</p></li><li><p><strong><a href="https://www.productmarketfit.tech/p/the-bending-spoons-playbook-from">The Bending Spoons Playbook: From $40K to an $18B IPO</a></strong><br>How a Failed Startup From Milan Learned to Buy Product-Market Fit and Win Every Deal It Bids On</p></li><li><p><strong><a href="https://www.productmarketfit.tech/p/how-glean-grew-from-100m-to-300m">How Glean Grew From $100M to $300M ARR in 15 Months</a></strong><br>The $60K-to-$5M Land-and-Expand Loop and the &#8220;Cut Your AI Bill&#8221; Pitch That Beat Microsoft</p></li><li><p><strong><a href="https://www.productmarketfit.tech/p/the-100m-gtm-playbook">The $100M GTM Playbook</a></strong><br>How the Fastest-Growing AI Startups Built Their Sales and Marketing Machines</p></li></ol><p>Paid subscribers unlock the full library: 200+ decks, 10,000+ investors, AI Agent playbooks, and fresh high-signal content every week.</p><p>Try it free for 7 days and unlock this guide, plus our full premium library:</p><p></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.productmarketfit.tech/subscribe?coupon=e3610004&quot;,&quot;text&quot;:&quot;Get 7-Day Free Trial&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.productmarketfit.tech/subscribe?coupon=e3610004"><span>Get 7-Day Free Trial</span></a></p><p style="text-align: center;"><em>We&#8217;re already 80,000+ founders and operators inside!</em></p><p>Let&#8217;s begin!</p><div><hr></div>
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          <a href="https://www.productmarketfit.tech/p/revolut-playbook-from-a-travel-card">
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      </p>
   ]]></content:encoded></item><item><title><![CDATA[The $100M GTM Playbook]]></title><description><![CDATA[How the Fastest-Growing AI Startups Built Their Sales and Marketing Machines]]></description><link>https://www.productmarketfit.tech/p/the-100m-gtm-playbook</link><guid isPermaLink="false">https://www.productmarketfit.tech/p/the-100m-gtm-playbook</guid><dc:creator><![CDATA[Guillermo Flor]]></dc:creator><pubDate>Thu, 22 Oct 2026 15:00:41 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!62yk!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F40ba80a7-ed70-4027-a601-68e9e0001011_1665x944.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Higgsfield reached $100M in ARR about seven months after launch. Lovable, Manus and Emergent took eight.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!62yk!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F40ba80a7-ed70-4027-a601-68e9e0001011_1665x944.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!62yk!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F40ba80a7-ed70-4027-a601-68e9e0001011_1665x944.png 424w, https://substackcdn.com/image/fetch/$s_!62yk!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F40ba80a7-ed70-4027-a601-68e9e0001011_1665x944.png 848w, https://substackcdn.com/image/fetch/$s_!62yk!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F40ba80a7-ed70-4027-a601-68e9e0001011_1665x944.png 1272w, https://substackcdn.com/image/fetch/$s_!62yk!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F40ba80a7-ed70-4027-a601-68e9e0001011_1665x944.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!62yk!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F40ba80a7-ed70-4027-a601-68e9e0001011_1665x944.png" width="1456" height="826" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/40ba80a7-ed70-4027-a601-68e9e0001011_1665x944.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:826,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1022184,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.productmarketfit.tech/i/221606950?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F40ba80a7-ed70-4027-a601-68e9e0001011_1665x944.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!62yk!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F40ba80a7-ed70-4027-a601-68e9e0001011_1665x944.png 424w, https://substackcdn.com/image/fetch/$s_!62yk!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F40ba80a7-ed70-4027-a601-68e9e0001011_1665x944.png 848w, https://substackcdn.com/image/fetch/$s_!62yk!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F40ba80a7-ed70-4027-a601-68e9e0001011_1665x944.png 1272w, https://substackcdn.com/image/fetch/$s_!62yk!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F40ba80a7-ed70-4027-a601-68e9e0001011_1665x944.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Before AI, getting from $1M to $100M in under two years was a record. Today ten startups have done it, six of them in a year or less.</p><p>So we took the 10 startups that reached $100M ARR the fastest (AI labs excluded) and broke down how they sold. For each one, we looked at:</p><ul><li><p>How many people they had in sales and marketing</p></li><li><p>Which <strong>GTM motions</strong> brought in the revenue</p></li><li><p><strong>Which tools</strong> their teams run on</p></li><li><p>What they did at each stage, from the first customer to $100M</p></li></ul><p>The pattern? Creators and the product do the selling for much longer than they used to. Then every one of these companies builds a sales team anyway.</p><div class="callout-block" data-callout="true"><p>&#128218; By the end, you&#8217;ll know which of these models fits your startup and what to build at your stage!</p></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.productmarketfit.tech/leaderboard?&amp;utm_source=post&quot;,&quot;text&quot;:&quot;Refer a friend&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.productmarketfit.tech/leaderboard?&amp;utm_source=post"><span>Refer a friend</span></a></p><p></p><p><strong>Inside you will find:</strong></p><ol><li><p><strong>How Top AI Startups Reached $100M ARR</strong></p><ol><li><p><strong>Higgsfield</strong> Find out how a 150-person creative team and paid creators got it to $100M with no paid ads.</p></li><li><p><strong>Lovable</strong> See how 45 people reached $100M through the product, the community and launch after launch.</p></li><li><p><strong>Manus</strong> Learn how an invite-only launch and a 2 million waitlist turned into $100M in eight months.</p></li><li><p><strong>Emergent</strong> See how 100+ creators a week sold an app builder to people who can&#8217;t code.</p></li><li><p><strong>Replit</strong> Find out how four sales reps handled a company that grew from $2.8M to $150M in a year.</p></li><li><p><strong>Cursor</strong> See how a code editor grew 10% a week on product alone, then built an enterprise sales org.</p></li><li><p><strong>Legora</strong> Learn how lawyers selling to lawyers, plus a Jude Law campaign, built the fastest direct-sales company.</p></li><li><p><strong>ElevenLabs</strong> See how voice actors, an API and a 20x quota turned inbound into $100M.</p></li><li><p><strong>Sierra</strong> Find out how paid design partners and outcome-based pricing got Sierra into the Fortune 1000.</p></li><li><p><strong>Clay</strong> See how Clay runs its own GTM, with 60% self-serve revenue and zero cold outbound.</p></li></ol></li><li><p><strong>AI Startups&#8217; GTM Tools</strong> See which tools show up across the GTM job posts of these companies.</p></li><li><p><strong>The Playbook Stage by Stage</strong> Learn what to build between $0 and $1M, $1M and $10M, and $10M and $100M.</p></li></ol><div><hr></div><p><em>This issue is available exclusively to paid subscribers!</em></p><p>Paid subscribers unlock the full library: 200+ decks, 10,000+ investors, AI Agent playbooks, and fresh high-signal content every week.</p><p>Not subscribed yet? Try it free for 7 days and unlock this guide, plus our full premium library:</p><p></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.productmarketfit.tech/subscribe?coupon=e3610004&quot;,&quot;text&quot;:&quot;Get 7-Day Free Trial&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.productmarketfit.tech/subscribe?coupon=e3610004"><span>Get 7-Day Free Trial</span></a></p><p style="text-align: center;"><em>We&#8217;re already 80,000+ founders and operators inside!</em></p><p>Let&#8217;s begin!</p><div><hr></div><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!xNB4!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc92583a5-fd8e-496f-a3fa-be8a666f37a5_1122x1402.png" data-component-name="Image2ToDOM"><div 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   ]]></content:encoded></item><item><title><![CDATA[The Solo Founder Playbook: Railway From Side Project to $100M ARR]]></title><description><![CDATA[8 Operating Rules From Jake Cooper With Templates to Run Your Startup the Same Way]]></description><link>https://www.productmarketfit.tech/p/the-solo-founder-playbook-railway</link><guid isPermaLink="false">https://www.productmarketfit.tech/p/the-solo-founder-playbook-railway</guid><dc:creator><![CDATA[Guillermo Flor]]></dc:creator><pubDate>Fri, 16 Oct 2026 13:01:48 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!6e6J!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8e2b4ec0-ad61-43c9-85a2-36c282e7c0c0_1055x891.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!6e6J!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8e2b4ec0-ad61-43c9-85a2-36c282e7c0c0_1055x891.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!6e6J!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8e2b4ec0-ad61-43c9-85a2-36c282e7c0c0_1055x891.png 424w, https://substackcdn.com/image/fetch/$s_!6e6J!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8e2b4ec0-ad61-43c9-85a2-36c282e7c0c0_1055x891.png 848w, https://substackcdn.com/image/fetch/$s_!6e6J!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8e2b4ec0-ad61-43c9-85a2-36c282e7c0c0_1055x891.png 1272w, 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class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Railway started 2026 at around $20M in ARR. It is now about to cross $100M.</p><p>It has 40 employees and <strong><span data-color="#ff5600" style="color: rgb(255, 86, 0);">one founder</span></strong>.</p><ul><li><p>A $100M Series B in January, led by TQ Ventures</p></li><li><p>More than 2 million developers on the platform</p></li><li><p>$90M of its own data center hardware</p></li><li><p>No sales team until last year</p></li></ul><p>Railway is a cloud where developers, and now their coding agents, deploy apps and databases without touching servers. Many developer platforms sit on top of AWS or Google Cloud and pay their prices. Railway runs on servers it bought, so its margin grows with usage.</p><p>Its founder? Jake Cooper left Uber in 2020 and set up a box of databases for his side projects. He posted it on Twitter asking who he should talk to about a job. He got zero job offers and a few angel checks.</p><div class="callout-block" data-callout="true"><p>&#128218; In this newsletter, we break down the 8 rules Jake uses to run Railway plus the templates to copy them in your own startup!</p></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.productmarketfit.tech/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption"></p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><div><hr></div><p><strong>Inside you will find:</strong></p><ol><li><p><strong>Why Two Co-Founders Is the Worst Number</strong> Find out why Jake never looked for a co-founder and how he gets outvoted on purpose.</p></li><li><p><strong>How Railway Survived Losing $500K a Month</strong> See why he killed the free tier and brought it back only once Railway owned its hardware.</p></li><li><p><strong>Solve the Problem Before You Look at How Stripe Did It</strong> Learn the innovation tokens rule for deciding what to reinvent and what to buy.</p></li><li><p><strong>Say No to 90% of Ideas With One Question: Why Now?</strong> Copy the one-page abstract every Railway initiative needs before it reaches planning.</p></li><li><p><strong>Do the Job Manually Before You Hire for It</strong> Build the role spec from work you&#8217;ve already done, and see how Railway keeps its people.</p></li><li><p><strong>The Six-Week Onboarding: Trust, Clarity, Judgment</strong> Copy the plan that took a new hire to owning the entire edge network within a year.</p></li><li><p><strong>Write Values That Check Each Other</strong> See how Railway&#8217;s four values work as brakes on each other, and what one of them cost.</p></li><li><p><strong>Move One Brick a Week, 52 Times a Year</strong> Set up the weekly rhythm and the 36 offline hours behind Jake&#8217;s biggest decisions.</p></li></ol><div><hr></div><p><em>This issue is available exclusively to paid subscribers!</em></p><p>Paid subscribers unlock the full library: 200+ decks, 10,000+ investors, AI Agent playbooks, and fresh high-signal content every week.</p><p><br>Not subscribed yet? Try it free for 7 days and unlock this guide, plus our full premium library:</p><p></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.productmarketfit.tech/subscribe?coupon=e3610004&quot;,&quot;text&quot;:&quot;Get 7-Day Free Trial&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.productmarketfit.tech/subscribe?coupon=e3610004"><span>Get 7-Day Free Trial</span></a></p><p style="text-align: center;"><em>We&#8217;re already 80,000+ founders and operators inside!</em></p><p>Let&#8217;s begin!</p><div><hr></div>
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   ]]></content:encoded></item><item><title><![CDATA[Wang’s Rules for Building the Fastest-Growing AI Product]]></title><description><![CDATA[9 Rules From Meta&#8217;s Breakout AI App You Can Apply to Your Startup This Week]]></description><link>https://www.productmarketfit.tech/p/wangs-rules-for-building-the-fastest</link><guid isPermaLink="false">https://www.productmarketfit.tech/p/wangs-rules-for-building-the-fastest</guid><dc:creator><![CDATA[Guillermo Flor]]></dc:creator><pubDate>Mon, 12 Oct 2026 12:45:49 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!66T0!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F25fb3d73-636f-4fcd-9cb6-3901eb7f3fc8_1672x941.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Meta launched Muse on September 8. Ten days later it passed ChatGPT at the top of the App Store.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!66T0!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F25fb3d73-636f-4fcd-9cb6-3901eb7f3fc8_1672x941.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!66T0!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F25fb3d73-636f-4fcd-9cb6-3901eb7f3fc8_1672x941.png 424w, https://substackcdn.com/image/fetch/$s_!66T0!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F25fb3d73-636f-4fcd-9cb6-3901eb7f3fc8_1672x941.png 848w, https://substackcdn.com/image/fetch/$s_!66T0!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F25fb3d73-636f-4fcd-9cb6-3901eb7f3fc8_1672x941.png 1272w, https://substackcdn.com/image/fetch/$s_!66T0!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F25fb3d73-636f-4fcd-9cb6-3901eb7f3fc8_1672x941.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!66T0!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F25fb3d73-636f-4fcd-9cb6-3901eb7f3fc8_1672x941.png" width="1456" height="819" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/25fb3d73-636f-4fcd-9cb6-3901eb7f3fc8_1672x941.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1672924,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.productmarketfit.tech/i/220005890?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F25fb3d73-636f-4fcd-9cb6-3901eb7f3fc8_1672x941.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!66T0!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F25fb3d73-636f-4fcd-9cb6-3901eb7f3fc8_1672x941.png 424w, https://substackcdn.com/image/fetch/$s_!66T0!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F25fb3d73-636f-4fcd-9cb6-3901eb7f3fc8_1672x941.png 848w, https://substackcdn.com/image/fetch/$s_!66T0!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F25fb3d73-636f-4fcd-9cb6-3901eb7f3fc8_1672x941.png 1272w, https://substackcdn.com/image/fetch/$s_!66T0!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F25fb3d73-636f-4fcd-9cb6-3901eb7f3fc8_1672x941.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>It took seven months and a team of under 200 people.</p><p>For most people, it&#8217;s the first time an AI does the work for them.</p><p>The person behind it? Alexandr Wang, co-founder of Scale AI and Meta&#8217;s Chief AI Officer since 2025. This week he explained how Muse was built:</p><ul><li><p>A first prototype ready in two weeks</p></li><li><p>A spreadsheet of 100+ behaviours that decided the launch date</p></li><li><p>Memes from his own X account as the main marketing</p></li><li><p>More than 200 researchers reporting directly to him</p></li></ul><div class="callout-block" data-callout="true"><p>&#128218; In this newsletter, we break down the 9 rules behind Muse. Each one comes with a clip from Wang and one action you can take in your own startup this week!</p></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.productmarketfit.tech/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption"></p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><div><hr></div><p><strong>Inside you will find:</strong></p><ol><li><p><strong>Build Where Your Company Has an Unfair Advantage</strong> Learn why Meta stayed out of the coding race and bet on personal AI.</p></li><li><p><strong>Ship a Prototype in Two Weeks, Then Spend Seven Months Making It Work</strong> See how the first Muse demo reached the board in days and what the rest of the year was for.</p></li><li><p><strong>Decide What &#8220;Ready to Launch&#8221; Means Before You Build</strong> The 100-row spreadsheet that decided when Muse shipped, and how to build yours.</p></li><li><p><strong>Why Great Products Need One Point of View</strong> How Muse stayed under 200 people and kept every PM from adding their own feature.</p></li><li><p><strong>Your Ads Should Show What the Product Does for the Customer</strong> Why the big AI labs&#8217; campaigns missed, and the screenshot test every consumer product must pass.</p></li><li><p><strong>How the Founder&#8217;s Memes Drove Muse&#8217;s Growth</strong> The posting strategy behind &#8220;make Meta cool again&#8221; and why the internet rewards risk.</p></li><li><p><strong>Get Users to a Wow Moment, Then Make Every Task a Little Bigger</strong> Find out how the &#8220;trust fall&#8221; turns first-time users into daily users.</p></li><li><p><strong>When the Company Is Broken, Rebuild It From Scratch</strong> What Meta did after Llama 4, and the small flat team Wang built in its place.</p></li><li><p><strong>Do Every Job at Your First Company, Then Become the Coach</strong> How Wang went from running every decision at Scale to managing 200+ direct reports at Meta.</p></li></ol><div><hr></div><p><em>This issue is available exclusively to paid subscribers!</em></p><p>Paid subscribers unlock the full library: 200+ decks, 10,000+ investors, AI Agent playbooks, and fresh high-signal content every week.</p><p></p><p>Not subscribed yet? Try it free for 7 days and unlock this guide, plus our full premium library:</p><p></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.productmarketfit.tech/subscribe?coupon=e3610004&quot;,&quot;text&quot;:&quot;Get 7-Day Free Trial&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.productmarketfit.tech/subscribe?coupon=e3610004"><span>Get 7-Day Free Trial</span></a></p><p style="text-align: center;"><em>We&#8217;re already 80,000+ founders and operators inside!</em></p><p>Let&#8217;s begin!</p><div><hr></div>
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   ]]></content:encoded></item><item><title><![CDATA[How WisprFlow Built Its Paid Ads Program and How to Rebuild It in 30 Days]]></title><description><![CDATA[The exact performance-based UGC system behind 500 to 700 net-new ads a month: the 7% payment model, the smart retainer, and the creator culture that most brands skip and pay for later.]]></description><link>https://www.productmarketfit.tech/p/how-wisprflow-built-its-paid-ads</link><guid isPermaLink="false">https://www.productmarketfit.tech/p/how-wisprflow-built-its-paid-ads</guid><dc:creator><![CDATA[Guillermo Flor]]></dc:creator><pubDate>Sun, 11 Oct 2026 19:22:31 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!b6p3!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F11d26806-0c2b-4fdb-b8ae-51399658798a_1288x1172.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>WisprFlow launches 500 to 700 net-new UGC ads every single month, and the person who built the program is 22 years old and spends almost nothing upfront on creative. </p><p>Most founders who try to copy this flood their account with hundreds of creators and thousands of near-identical talking-head videos, then watch Meta cluster and suppress the reach to zero. </p><p>We went through Hector Serrano's full breakdown of the program he built as WisprFlow's content lead (that went super viral on x) , pulled the exact numbers, and cross-checked the Tribe performance model and WisprFlow's current pricing against first-party sources. </p><p>What came back is not a tool review. It is a copyable 30-day rebuild of a paid ads engine that runs on culture, not spend.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://x.com/hectorserrranoo/status/2108260769603486100?s=20" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!b6p3!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F11d26806-0c2b-4fdb-b8ae-51399658798a_1288x1172.png 424w, https://substackcdn.com/image/fetch/$s_!b6p3!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F11d26806-0c2b-4fdb-b8ae-51399658798a_1288x1172.png 848w, https://substackcdn.com/image/fetch/$s_!b6p3!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F11d26806-0c2b-4fdb-b8ae-51399658798a_1288x1172.png 1272w, https://substackcdn.com/image/fetch/$s_!b6p3!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F11d26806-0c2b-4fdb-b8ae-51399658798a_1288x1172.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!b6p3!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F11d26806-0c2b-4fdb-b8ae-51399658798a_1288x1172.png" width="1288" height="1172" 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srcset="https://substackcdn.com/image/fetch/$s_!b6p3!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F11d26806-0c2b-4fdb-b8ae-51399658798a_1288x1172.png 424w, https://substackcdn.com/image/fetch/$s_!b6p3!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F11d26806-0c2b-4fdb-b8ae-51399658798a_1288x1172.png 848w, https://substackcdn.com/image/fetch/$s_!b6p3!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F11d26806-0c2b-4fdb-b8ae-51399658798a_1288x1172.png 1272w, https://substackcdn.com/image/fetch/$s_!b6p3!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F11d26806-0c2b-4fdb-b8ae-51399658798a_1288x1172.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>In this guide you'll find:</p><ol><li><p>Why performance-based UGC kills the old creative risk model</p></li><li><p>The payment model: pay 7% of ad spend, not per video</p></li><li><p>The smart retainer: how to recruit top creators before you have any track record</p></li><li><p>Start with 4 to 5 creators, not hundreds, or Meta will suppress you</p></li><li><p>Where to actually find your first creators: the Instagram keyword search method</p></li><li><p>Treat creators like a coached sales team, not a content vending machine</p></li><li><p>The scaling cadence: 5 to 50 in four months by doubling, then coasting at 40 to 60</p></li><li><p>How to scale hiring without lowering the bar: referrals and exclusivity</p></li><li><p>The one thing that separates leaderboard creators: relentless experimentation</p></li><li><p>What to steal: your 30-day rebuild checklist</p></li></ol><div><hr></div><p><em>This issue is available exclusively to paid subscribers!</em></p><p>Paid subscribers unlock the full library: 200+ decks, 10,000+ investors, AI Agent playbooks, and fresh high-signal content every week.</p><p>Here&#8217;s a good place to start:</p><p><strong>&#129302; AI Agent Templates</strong><br>&#8627; <a href="https://www.productmarketfit.tech/p/the-mckinsey-slide-playbook-for-claude">The McKinsey Slide Playbook for Claude</a> &#8212; how to build consulting-grade presentations in minutes.</p><p><strong>&#128200; Startup Playbooks</strong><br>&#8627; <a href="https://www.productmarketfit.tech/p/the-ai-founders-playbook">The AI Founders Playbook</a> &#8212; lessons from Sequoia, OpenAI, Nvidia, and LangChain on building AI startups from zero.</p><p><strong>&#127919; The Deck Library</strong><br>&#8627; <a href="https://www.productmarketfit.tech/p/40-ai-pitch-decks-ultimate-collection-b92">+40 AI Pitch Decks (Ultimate Collection)</a> &#8212; the best-funded AI startups of 2026, slide by slide.</p><p><strong>&#128176; Investor Database &amp; Tools</strong><br>&#8627; <a href="https://www.productmarketfit.tech/p/the-ultimate-fundraising-guide-to?r=53m7yb">The Ultimate Fundraising Guide to Raise Millions </a>&#8212; The Most Complete Fundraising Package: 6,600+ investors across family offices, angels, VCs and corporate funds.</p><p>Not subscribed yet? Try it free for 7 days and unlock this guide, plus our full premium library:</p><p></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.productmarketfit.tech/subscribe?coupon=e3610004&quot;,&quot;text&quot;:&quot;Get 7-Day Free Trial&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.productmarketfit.tech/subscribe?coupon=e3610004"><span>Get 7-Day Free Trial</span></a></p><p style="text-align: center;"><em>We&#8217;re already 80,000+ founders and operators inside!</em></p><p>Let&#8217;s begin!</p><h2>1. Why performance-based UGC kills the old creative risk model</h2>
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   ]]></content:encoded></item><item><title><![CDATA[WeWork Founder Adam Neumann on Exactly How His $47 Billion Empire Collapsed]]></title><description><![CDATA[Daily high-signal content on how to build, grow and fund startups in the AI era]]></description><link>https://www.productmarketfit.tech/p/wework-founder-adam-neumann-on-exactly</link><guid isPermaLink="false">https://www.productmarketfit.tech/p/wework-founder-adam-neumann-on-exactly</guid><dc:creator><![CDATA[Guillermo Flor]]></dc:creator><pubDate>Sat, 10 Oct 2026 19:07:34 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/565e04fb-ea95-4a98-9ed3-98ab694e01eb_1065x731.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!4mK4!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4d10d580-eaa5-41b2-a6c5-c57b08411b0c_1242x810.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!4mK4!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4d10d580-eaa5-41b2-a6c5-c57b08411b0c_1242x810.jpeg 424w, https://substackcdn.com/image/fetch/$s_!4mK4!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4d10d580-eaa5-41b2-a6c5-c57b08411b0c_1242x810.jpeg 848w, https://substackcdn.com/image/fetch/$s_!4mK4!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4d10d580-eaa5-41b2-a6c5-c57b08411b0c_1242x810.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!4mK4!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4d10d580-eaa5-41b2-a6c5-c57b08411b0c_1242x810.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!4mK4!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4d10d580-eaa5-41b2-a6c5-c57b08411b0c_1242x810.jpeg" width="1242" height="810" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/4d10d580-eaa5-41b2-a6c5-c57b08411b0c_1242x810.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:810,&quot;width&quot;:1242,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:&quot;How Adam Neumann's Over-the-Top Style Built WeWork. 'This Is Not the Way  Everybody Behaves.' - WSJ&quot;,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="How Adam Neumann's Over-the-Top Style Built WeWork. 'This Is Not the Way  Everybody Behaves.' - WSJ" title="How Adam Neumann's Over-the-Top Style Built WeWork. 'This Is Not the Way  Everybody Behaves.' - WSJ" srcset="https://substackcdn.com/image/fetch/$s_!4mK4!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4d10d580-eaa5-41b2-a6c5-c57b08411b0c_1242x810.jpeg 424w, https://substackcdn.com/image/fetch/$s_!4mK4!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4d10d580-eaa5-41b2-a6c5-c57b08411b0c_1242x810.jpeg 848w, https://substackcdn.com/image/fetch/$s_!4mK4!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4d10d580-eaa5-41b2-a6c5-c57b08411b0c_1242x810.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!4mK4!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4d10d580-eaa5-41b2-a6c5-c57b08411b0c_1242x810.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>As every ambiotius founder, I&#8217;ve been fascinated by the story of Adam Neumann and WeWork since I first knew about it (I even interviewed the current WeWork CEO, a legend btw).</p><p>A company valued at $47 billion filed an S-1 showing $3 billion in losses over three years, roughly $219,000 lost for every hour it operated, and then collapsed in weeks. </p><p>After that, I&#8217;ve followed Adam&#8217;s new business, Flow and was waiting to see what he&#8217;d do next. Call me naive, but I believe he&#8217;s out there trying to build one of the greatest companies in the world.</p><p>So when he published this interview, I knew I had to dissect it.</p><p>So I went and found the most valuable insights fron the interview, and broke them to you.</p><p>In this guide you&#8217;ll find (sorry if it&#8217;s too long)</p><ol><li><p><strong>The 95% claim against $3 billion in losses:</strong> how Neumann frames his own collapse</p></li><li><p><strong>The money wound:</strong> why a brutal childhood became the engine that built and nearly broke him</p></li><li><p><strong>The hole a number never fills</strong>: why chasing valuation is a founder&#8217;s trap</p></li><li><p><strong>The $300,000 arbitrage that became WeWork:</strong> Green Desk&#8217;s exact unit economics</p></li><li><p><strong><mark data-color="#ffff00" style="background-color: rgb(255, 255, 0); color: rgb(0, 0, 0);">Dream to the stars, execute the basics</mark></strong><mark data-color="#ffff00" style="background-color: rgb(255, 255, 0); color: rgb(0, 0, 0);">:</mark> the two-places-at-once operating rule to become a legendary founder</p></li><li><p><strong><mark data-color="#ffff00" style="background-color: rgb(255, 255, 0); color: rgb(0, 0, 0);">How to know who are your real friends</mark></strong></p></li><li><p><strong>First principles on a $90,000 budget:</strong> the flooring quote cut from $45,000 to $12,000</p></li><li><p><strong>One building to two a day:</strong> when the company outgrows the founder</p></li><li><p><strong>Power comes from influence, not control:</strong> the leadership rule Neumann learned too late</p></li><li><p><strong>The unit economics almost nobody reports:</strong> WeWork was profitable the moment it stopped growing</p></li><li><p><strong>A $300M ask became a $3B offer signed in under 30 minutes</strong>: the Masa deal that changed everything</p></li><li><p><strong>WeWork&#8217;s core financial mistake:</strong> long leases against short commitments</p></li><li><p><strong>The walk downtown where ego replaced mission:</strong> the real beginning of the end</p></li><li><p><strong>Benioff&#8217;s rejected advice:</strong> IPO at a discount instead of taking SoftBank</p></li><li><p><strong><mark data-color="#ffff00" style="background-color: rgb(255, 255, 0); color: rgb(0, 0, 0);">Build from your truth, not the customer&#8217;s wish list: the Henry Ford rule</mark></strong></p></li><li><p><strong><mark data-color="#ffff00" style="background-color: rgb(255, 255, 0); color: rgb(0, 0, 0);">Choose investors by their worst-day behavior:</mark></strong> the 6-year filter</p></li><li><p>The $20 billion buyout the board turned down chasing $32 billion</p></li><li><p>Forced public before he was ready: the S-1 that said $219,000 lost per hour</p></li><li><p><strong>If you stab the king, kill him:</strong> the super-voting-share playbook that took him out</p></li><li><p>The $460 million personal guarantee and the partner who answered on the worst day</p></li></ol><div><hr></div><p><em>This issue is available exclusively to paid subscribers!</em></p><p>Paid subscribers unlock the full library: 200+ decks, 10,000+ investors, AI Agent playbooks, and fresh high-signal content every week.</p><p>Here&#8217;s a good place to start:</p><p><strong>&#129302; AI Agent Templates</strong><br>&#8627; <a href="https://www.productmarketfit.tech/p/the-mckinsey-slide-playbook-for-claude">The McKinsey Slide Playbook for Claude</a> &#8212; how to build consulting-grade presentations in minutes.</p><p><strong>&#128200; Startup Playbooks</strong><br>&#8627; <a href="https://www.productmarketfit.tech/p/the-ai-founders-playbook">The AI Founders Playbook</a> &#8212; lessons from Sequoia, OpenAI, Nvidia, and LangChain on building AI startups from zero.</p><p><strong>&#127919; The Deck Library</strong><br>&#8627; <a href="https://www.productmarketfit.tech/p/40-ai-pitch-decks-ultimate-collection-b92">+40 AI Pitch Decks (Ultimate Collection)</a> &#8212; the best-funded AI startups of 2026, slide by slide.</p><p><strong>&#128176; Investor Database &amp; Tools</strong><br>&#8627; <a href="https://www.productmarketfit.tech/p/the-ultimate-fundraising-guide-to?r=53m7yb">The Ultimate Fundraising Guide to Raise Millions </a>&#8212; The Most Complete Fundraising Package: 6,600+ investors across family offices, angels, VCs and corporate funds.</p><p>Not subscribed yet? Try it free for 7 days and unlock this guide, plus our full premium library:</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.productmarketfit.tech/subscribe?coupon=e3610004&quot;,&quot;text&quot;:&quot;Get 7-Day Free Trial&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.productmarketfit.tech/subscribe?coupon=e3610004"><span>Get 7-Day Free Trial</span></a></p><p style="text-align: center;"><em>We&#8217;re already 80,000+ founders and operators inside!</em></p><p>Let&#8217;s begin!</p>
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   ]]></content:encoded></item><item><title><![CDATA[Mark Cuban’s Rules for Building a Company From Zero]]></title><description><![CDATA[From a $500 Advance to Billions and How He Would Do It Again With AI]]></description><link>https://www.productmarketfit.tech/p/mark-cubans-rules-for-building-a</link><guid isPermaLink="false">https://www.productmarketfit.tech/p/mark-cubans-rules-for-building-a</guid><dc:creator><![CDATA[Guillermo Flor]]></dc:creator><pubDate>Fri, 09 Oct 2026 14:08:40 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!D69C!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3b02d460-8e93-4075-830b-d5e95c740e68_1672x941.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!D69C!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3b02d460-8e93-4075-830b-d5e95c740e68_1672x941.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!D69C!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3b02d460-8e93-4075-830b-d5e95c740e68_1672x941.png 424w, https://substackcdn.com/image/fetch/$s_!D69C!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3b02d460-8e93-4075-830b-d5e95c740e68_1672x941.png 848w, https://substackcdn.com/image/fetch/$s_!D69C!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3b02d460-8e93-4075-830b-d5e95c740e68_1672x941.png 1272w, https://substackcdn.com/image/fetch/$s_!D69C!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3b02d460-8e93-4075-830b-d5e95c740e68_1672x941.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!D69C!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3b02d460-8e93-4075-830b-d5e95c740e68_1672x941.png" width="1456" height="819" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/3b02d460-8e93-4075-830b-d5e95c740e68_1672x941.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1878806,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.productmarketfit.tech/i/219576988?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3b02d460-8e93-4075-830b-d5e95c740e68_1672x941.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!D69C!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3b02d460-8e93-4075-830b-d5e95c740e68_1672x941.png 424w, https://substackcdn.com/image/fetch/$s_!D69C!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3b02d460-8e93-4075-830b-d5e95c740e68_1672x941.png 848w, https://substackcdn.com/image/fetch/$s_!D69C!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3b02d460-8e93-4075-830b-d5e95c740e68_1672x941.png 1272w, https://substackcdn.com/image/fetch/$s_!D69C!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3b02d460-8e93-4075-830b-d5e95c740e68_1672x941.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>Mark Cuban started his first company with $500 from his first customer.</strong></p><p>He had just been fired from a software store in Dallas and was sleeping on the floor of a three-bedroom apartment he shared with five friends. He told the customer that if the software didn&#8217;t work, he would wash their car.</p><p><strong>What came after:</strong></p><ul><li><p>MicroSolutions, sold to CompuServe in 1990</p></li><li><p>Broadcast.com, sold to Yahoo for $5.7B in 1999, with Cuban still owning a third</p></li><li><p>The Dallas Mavericks, bought for $285M in 2000</p></li><li><p>Cost Plus Drugs, launched in 2022 with 111 medications</p></li></ul><p>What would he build today? We asked him in Las Vegas last October. His answer was AI, repeated six times.</p><p>Since then he has given founders the same playbook in every interview: learn agents, walk into small businesses and charge for the work they never get to.</p><div class="callout-block" data-callout="true"><p>&#128218; In this newsletter, we break down the <strong>seven rules</strong> he has followed since his first $500 and the AI playbook he gives founders today with clips.</p></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.productmarketfit.tech/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption"></p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><div><hr></div><p><strong>Inside you will find:</strong></p><ol><li><p><strong>Get Paid by Customers Before You Raise From Investors</strong> See why Cuban treats cash as more important than revenue and raising money as an obligation.</p></li><li><p><strong>Know Your Business Better Than Anyone Trying to Kill It</strong> The learning habit he built reading software manuals at night, and still runs today with agents.</p></li><li><p><strong>Bet on the Ideas People Call Stupid</strong> Learn how to tell a contrarian bet from a bad idea, and why you only have to be right once.</p></li><li><p><strong>Sell Trust and Let Your Customers Do the Marketing</strong> The trust formula behind Cost Plus Drugs, and the cookie company making $12M in profit with zero ads.</p></li><li><p><strong>Hire People Who Cover Your Weaknesses</strong> His startup rules on teams, the day his partner told him he was a jerk, and why star hires rarely save a company.</p></li><li><p><strong>Use AI to Show Up With the Work Already Done</strong> Build the 12-minute business plan and the weekly price report, and pass the test he now runs on every founder.</p></li><li><p><strong>Start Where Small Businesses Need AI Most</strong> The $100-an-hour agent business he would start at 20, and the Rebel Cheese agent that recovers $50K a month.</p></li></ol><div><hr></div><p><em>This issue is available exclusively to paid subscribers!</em></p><p>Paid subscribers unlock the full library: 200+ decks, 10,000+ investors, AI Agent playbooks, and fresh high-signal content every week.</p><p>Not subscribed yet? Try it free for 7 days and unlock this guide, plus our full premium library:</p><p></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.productmarketfit.tech/subscribe?coupon=e3610004&quot;,&quot;text&quot;:&quot;Get 7-Day Free Trial&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.productmarketfit.tech/subscribe?coupon=e3610004"><span>Get 7-Day Free Trial</span></a></p><p style="text-align: center;"><em>We&#8217;re already 80,000+ founders and operators inside!</em></p><p>Let&#8217;s begin!</p><div><hr></div><h2>1. Get Paid by Customers Before You Raise From Investors</h2>
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          <a href="https://www.productmarketfit.tech/p/mark-cubans-rules-for-building-a">
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   ]]></content:encoded></item><item><title><![CDATA[a16z State of Markets: Playbook for Founders]]></title><description><![CDATA[How to Sell, Price, Spend and Raise in the Market a16z Just Mapped]]></description><link>https://www.productmarketfit.tech/p/a16z-state-of-markets-playbook-for</link><guid isPermaLink="false">https://www.productmarketfit.tech/p/a16z-state-of-markets-playbook-for</guid><dc:creator><![CDATA[Guillermo Flor]]></dc:creator><pubDate>Thu, 08 Oct 2026 12:36:08 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!cbn8!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9ad15c70-dda9-4589-afd6-d333d7406689_1673x940.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!cbn8!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9ad15c70-dda9-4589-afd6-d333d7406689_1673x940.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!cbn8!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9ad15c70-dda9-4589-afd6-d333d7406689_1673x940.png 424w, https://substackcdn.com/image/fetch/$s_!cbn8!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9ad15c70-dda9-4589-afd6-d333d7406689_1673x940.png 848w, https://substackcdn.com/image/fetch/$s_!cbn8!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9ad15c70-dda9-4589-afd6-d333d7406689_1673x940.png 1272w, https://substackcdn.com/image/fetch/$s_!cbn8!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9ad15c70-dda9-4589-afd6-d333d7406689_1673x940.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!cbn8!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9ad15c70-dda9-4589-afd6-d333d7406689_1673x940.png" width="1456" height="818" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/9ad15c70-dda9-4589-afd6-d333d7406689_1673x940.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:818,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1633982,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.productmarketfit.tech/i/219406613?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9ad15c70-dda9-4589-afd6-d333d7406689_1673x940.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!cbn8!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9ad15c70-dda9-4589-afd6-d333d7406689_1673x940.png 424w, https://substackcdn.com/image/fetch/$s_!cbn8!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9ad15c70-dda9-4589-afd6-d333d7406689_1673x940.png 848w, https://substackcdn.com/image/fetch/$s_!cbn8!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9ad15c70-dda9-4589-afd6-d333d7406689_1673x940.png 1272w, https://substackcdn.com/image/fetch/$s_!cbn8!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9ad15c70-dda9-4589-afd6-d333d7406689_1673x940.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>This year, Alphabet, Amazon, Meta, Microsoft and Oracle will spend about $780 billion building AI capacity.</p><p>Only 2% of S&amp;P 500 companies track what AI does for them over time.</p><p>The rest of a16z&#8217;s new State of Markets report points the same way:</p><ul><li><p>69% of the S&amp;P 500 already runs AI in production</p></li><li><p>the top 1% of AI users spends about 8x more than the top 10%</p></li><li><p>86% of US venture dollars went to AI companies this year</p></li><li><p>startups that raised recently still grow as fast as they did in 2021</p></li></ul><p>What it means for you? Companies are spending on AI faster than they can prove what it returns. The startups that close that gap for their customers are the ones winning budgets and rounds right now, and the data shows exactly where they sit.</p><div class="callout-block" data-callout="true"><p>&#128218; In this guide, we turn 100+ charts and the a16z partners&#8217; podcast into six decisions: what to measure, who to sell to first, how to keep margins, where software still gets paid, what investors expect and where to build next.</p></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.productmarketfit.tech/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption"></p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><div><hr></div><p><strong>Inside you will find:</strong></p><ol><li><p><strong>How to Sell AI Your Buyers Can Measure</strong> See why 69% of large companies run AI but only 2% track it, and build that metric into your product.</p></li><li><p><strong>Why Your First Customers Should Be Power Users</strong> Find out how the top 1% of AI users pulls away from everyone else, and how to find them in your market.</p></li><li><p><strong>How to Cut Your Inference Bill While Compute Gets More Expensive</strong> Learn the caching, routing and fine-tuning moves that keep margins healthy as GPU prices rise.</p></li><li><p><strong>Which Software Still Gets Paid, and the Path Your Company Should Take</strong> See why cyber and vertical software held up, and how to choose between growth and margins.</p></li><li><p><strong>The Numbers You Need to Raise in 2027</strong> Compare your growth, margin and runway with the benchmarks investors are using today.</p></li><li><p><strong>Where a16z Is Looking to Invest Next</strong> Find out the seven areas a16z is focusing on, with the startups already winning in each.</p></li></ol><div><hr></div><p><em>This issue is available exclusively to paid subscribers!</em></p><p>Paid subscribers unlock the full library: 200+ decks, 10,000+ investors, AI Agent playbooks, and fresh high-signal content every week.</p><p></p><p>Not subscribed yet? Try it free for 7 days and unlock this guide, plus our full premium library:</p><p></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.productmarketfit.tech/subscribe?coupon=e3610004&quot;,&quot;text&quot;:&quot;Get 7-Day Free Trial&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.productmarketfit.tech/subscribe?coupon=e3610004"><span>Get 7-Day Free Trial</span></a></p><p style="text-align: center;"><em>We&#8217;re already 80,000+ founders and operators inside!</em></p><p>Let&#8217;s begin!</p><div><hr></div><h2>1. How to Sell AI Your Buyers Can Measure</h2>
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   ]]></content:encoded></item><item><title><![CDATA[How the Most Famous Founders Got Their First Customers]]></title><description><![CDATA[The Sales Moves Behind Apple, Microsoft, Airbnb, Facebook, Nvidia and Stripe]]></description><link>https://www.productmarketfit.tech/p/how-the-most-famous-founders-got</link><guid isPermaLink="false">https://www.productmarketfit.tech/p/how-the-most-famous-founders-got</guid><dc:creator><![CDATA[Guillermo Flor]]></dc:creator><pubDate>Wed, 07 Oct 2026 15:08:01 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!Yd1E!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4aa50ece-3240-4d5e-81c3-20132705ec86_1672x941.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!Yd1E!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4aa50ece-3240-4d5e-81c3-20132705ec86_1672x941.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!Yd1E!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4aa50ece-3240-4d5e-81c3-20132705ec86_1672x941.png 424w, https://substackcdn.com/image/fetch/$s_!Yd1E!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4aa50ece-3240-4d5e-81c3-20132705ec86_1672x941.png 848w, https://substackcdn.com/image/fetch/$s_!Yd1E!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4aa50ece-3240-4d5e-81c3-20132705ec86_1672x941.png 1272w, https://substackcdn.com/image/fetch/$s_!Yd1E!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4aa50ece-3240-4d5e-81c3-20132705ec86_1672x941.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!Yd1E!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4aa50ece-3240-4d5e-81c3-20132705ec86_1672x941.png" width="1456" height="819" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/4aa50ece-3240-4d5e-81c3-20132705ec86_1672x941.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1915272,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.productmarketfit.tech/i/219277198?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4aa50ece-3240-4d5e-81c3-20132705ec86_1672x941.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!Yd1E!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4aa50ece-3240-4d5e-81c3-20132705ec86_1672x941.png 424w, https://substackcdn.com/image/fetch/$s_!Yd1E!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4aa50ece-3240-4d5e-81c3-20132705ec86_1672x941.png 848w, https://substackcdn.com/image/fetch/$s_!Yd1E!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4aa50ece-3240-4d5e-81c3-20132705ec86_1672x941.png 1272w, https://substackcdn.com/image/fetch/$s_!Yd1E!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4aa50ece-3240-4d5e-81c3-20132705ec86_1672x941.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Bill Gates and Paul Allen sold Microsoft&#8217;s first product before they had written it.</p><p>The founders behind the biggest companies of the last 50 years all got their first customers with moves that look small, a bit awkward and impossible to scale:</p><ul><li><p>Steve Jobs called Bill Hewlett at 12 and asked him for parts</p></li><li><p>Brian Chesky flew to New York to photograph his hosts&#8217; homes himself</p></li><li><p>Facebook took 60% of Harvard in 10 days before going anywhere else</p></li><li><p>Patrick Collison walked out of a cinema to fix one user&#8217;s error</p></li><li><p>Jensen Huang told Nvidia&#8217;s first big customer that his chip didn&#8217;t work, and still left with $5 million</p></li></ul><p><strong>The problem?</strong> Because none of this scales, most founders skip it. And these are the moves that bring in the first 100 customers.</p><div class="callout-block" data-callout="true"><p>&#128218; In this newsletter, we go through the stories in the founders' own words and pull out the move you can copy at your startup.</p></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.productmarketfit.tech/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption"></p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p><strong>Inside you will find:</strong></p><ol><li><p><strong>Why Steve Jobs Says Most Founders Never Get a Yes</strong><br>See how a phone call at 12 got Jobs his first job at HP, and why most founders never make that call.</p></li><li><p><strong>How Airbnb Got Its First 100 Hosts to Love It</strong><br>Find out why Chesky and Gebbia flew to New York to meet every host, and what they did once they got there.</p></li><li><p><strong>How Microsoft Sold Its First Product Before Writing It</strong><br>Learn how Gates and Allen closed MITS with a letter, an all-nighter and a demo that worked on the second try.</p></li><li><p><strong>Why Facebook and PayPal Started With Tiny Markets</strong><br>See how winning 60% of Harvard and 30% of eBay power sellers set up two of the biggest companies ever built.</p></li><li><p><strong>How Stripe Turned Its First Users Into Evangelists</strong><br>Find out why every user error at early Stripe rang the whole team&#8217;s phones, even at the cinema.</p></li><li><p><strong>How Nvidia Kept Sega After Failing Them</strong><br>Learn how Jensen Huang told his only big customer the chip didn&#8217;t work and still left with $5M.</p></li><li><p><strong>How to Make Selling a Daily Habit</strong><br>See why Kalanick and Neumann think fear and comfort stop most founders, and how to keep knocking on doors.</p></li></ol><div><hr></div><p><em>This issue is available exclusively to paid subscribers!</em></p><p>Paid subscribers unlock the full library: 200+ decks, 10,000+ investors, AI Agent playbooks, and fresh high-signal content every week.</p><p></p><p>Not subscribed yet? Try it free for 7 days and unlock this guide, plus our full premium library:</p><p></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.productmarketfit.tech/subscribe?coupon=e3610004&quot;,&quot;text&quot;:&quot;Get 7-Day Free Trial&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.productmarketfit.tech/subscribe?coupon=e3610004"><span>Get 7-Day Free Trial</span></a></p><p style="text-align: center;"><em>We&#8217;re already 80,000+ founders and operators inside!</em></p><p>Let&#8217;s begin!</p><div><hr></div><h2>1. Why Steve Jobs Says Most Founders Never Get a Yes</h2>
      <p>
          <a href="https://www.productmarketfit.tech/p/how-the-most-famous-founders-got">
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   ]]></content:encoded></item><item><title><![CDATA[The Bending Spoons Playbook: From $40K to an $18B IPO]]></title><description><![CDATA[How a Failed Startup From Milan Learned to Buy Product-Market Fit and Win Every Deal It Bids On]]></description><link>https://www.productmarketfit.tech/p/the-bending-spoons-playbook-from</link><guid isPermaLink="false">https://www.productmarketfit.tech/p/the-bending-spoons-playbook-from</guid><dc:creator><![CDATA[Guillermo Flor]]></dc:creator><pubDate>Tue, 06 Oct 2026 12:39:05 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!s790!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fea18374f-4c5a-4a6d-8ab4-b49a5697a193_1500x1000.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!s790!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fea18374f-4c5a-4a6d-8ab4-b49a5697a193_1500x1000.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!s790!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fea18374f-4c5a-4a6d-8ab4-b49a5697a193_1500x1000.jpeg 424w, https://substackcdn.com/image/fetch/$s_!s790!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fea18374f-4c5a-4a6d-8ab4-b49a5697a193_1500x1000.jpeg 848w, https://substackcdn.com/image/fetch/$s_!s790!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fea18374f-4c5a-4a6d-8ab4-b49a5697a193_1500x1000.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!s790!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fea18374f-4c5a-4a6d-8ab4-b49a5697a193_1500x1000.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!s790!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fea18374f-4c5a-4a6d-8ab4-b49a5697a193_1500x1000.jpeg" width="1456" height="971" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/ea18374f-4c5a-4a6d-8ab4-b49a5697a193_1500x1000.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:971,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:&quot;Bending Spoons, i patrimoni dei fondatori dopo la quotazione&quot;,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="Bending Spoons, i patrimoni dei fondatori dopo la quotazione" title="Bending Spoons, i patrimoni dei fondatori dopo la quotazione" srcset="https://substackcdn.com/image/fetch/$s_!s790!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fea18374f-4c5a-4a6d-8ab4-b49a5697a193_1500x1000.jpeg 424w, https://substackcdn.com/image/fetch/$s_!s790!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fea18374f-4c5a-4a6d-8ab4-b49a5697a193_1500x1000.jpeg 848w, https://substackcdn.com/image/fetch/$s_!s790!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fea18374f-4c5a-4a6d-8ab4-b49a5697a193_1500x1000.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!s790!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fea18374f-4c5a-4a6d-8ab4-b49a5697a193_1500x1000.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Bending Spoons <strong>started in 2013 with about $40.000</strong>, the money left over from a failed startup.</p><p><strong>On July 1, 2026</strong>, it listed on Nasdaq at $29 a share, <strong>a valuation of about $18.4 billion</strong>. Since then:</p><ul><li><p>it closed the acquisition of Airtable, at an enterprise value of $1.285 billion</p></li><li><p>it agreed to buy Miro, at $1.355 billion</p></li><li><p>it reported $704 million of revenue in a single quarter, up 126% in a year</p></li></ul><p><strong>What they do?</strong> Bending Spoons buys software products that already have millions of users, rebuilds them with its own engineers and tools, and keeps them forever. Evernote, AOL, Vimeo, WeTransfer, Eventbrite and Airtable all belong to it, and it has never sold a significant business it bought.</p><p>Most startups spend years looking for product-market fit, the moment a product finds a market that really wants it. Bending Spoons buys products that already have it, and makes money by running them better than their previous owners could.</p><div class="callout-block" data-callout="true"><p>&#128218; In this newsletter, I break down how Bending Spoons decides what to buy, wins the deals, rebuilds the companies and the team rules behind all of it. The clips come from the founders&#8217; own interviews.</p></div><p><strong>Inside you&#8217;ll find:</strong></p><ol><li><p><strong>How Bending Spoons Decided to Buy Product-Market Fit</strong> Why a failed AI startup and $40,000 convinced three engineers to stop betting on luck.</p></li><li><p><strong>How a $10K App Grew Into a $4B Revenue Machine</strong> The first acquisition, the debt ladder, and the Grindr deal that almost took over the company.</p></li><li><p><strong>How They Win Every Deal They Bid On</strong> The pricing model and why the highest price always wins.</p></li><li><p><strong>What Happens the Day After They Buy a Company</strong> Evernote from 350 people to 20, AI agents fixing bugs, and how they handle layoffs.</p></li><li><p><strong>The Team Behind Bending Spoons</strong> The founders and the rules they run on: no titles, no bonuses, every job up for grabs.</p></li><li><p><strong>Why Nobody Has Copied Bending Spoons</strong> Why private equity structurally can&#8217;t, and the numbers that show the gap.</p></li></ol><div><hr></div><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!pftz!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6a8249af-e183-40a9-bc38-6d4af704d4c0_2048x1365.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!pftz!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6a8249af-e183-40a9-bc38-6d4af704d4c0_2048x1365.jpeg 424w, https://substackcdn.com/image/fetch/$s_!pftz!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6a8249af-e183-40a9-bc38-6d4af704d4c0_2048x1365.jpeg 848w, https://substackcdn.com/image/fetch/$s_!pftz!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6a8249af-e183-40a9-bc38-6d4af704d4c0_2048x1365.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!pftz!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6a8249af-e183-40a9-bc38-6d4af704d4c0_2048x1365.jpeg 1456w" sizes="auto, 100vw"><img src="https://substackcdn.com/image/fetch/$s_!pftz!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6a8249af-e183-40a9-bc38-6d4af704d4c0_2048x1365.jpeg" width="1456" height="970" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/6a8249af-e183-40a9-bc38-6d4af704d4c0_2048x1365.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:970,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:103834,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!pftz!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6a8249af-e183-40a9-bc38-6d4af704d4c0_2048x1365.jpeg 424w, https://substackcdn.com/image/fetch/$s_!pftz!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6a8249af-e183-40a9-bc38-6d4af704d4c0_2048x1365.jpeg 848w, https://substackcdn.com/image/fetch/$s_!pftz!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6a8249af-e183-40a9-bc38-6d4af704d4c0_2048x1365.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!pftz!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6a8249af-e183-40a9-bc38-6d4af704d4c0_2048x1365.jpeg 1456w" sizes="auto, 100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 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Agents work directly in the canvas, helping design pages, manage CMS content, write copy, add SEO, and audit sites.</p><ul><li><p><strong>Build faster</strong>: Create, refine, and publish production-ready pages in minutes.</p></li><li><p><strong>Scale confidently</strong>: Manage content, localization, and metadata across your site.</p></li><li><p><strong>Stay in control</strong>: Review every change, collaborate in real time, and publish when ready.</p></li></ul><p>Trusted by teams at Miro and Perplexity.</p><p></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://framer.link/UqqY5Z2&quot;,&quot;text&quot;:&quot;Launch Your Site With Framer Today!&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://framer.link/UqqY5Z2"><span>Launch Your Site With Framer Today!</span></a></p><div><hr></div><p><em>This issue is available exclusively to paid subscribers!</em></p><p>Paid subscribers unlock the full library: 200+ decks, 10,000+ investors, AI Agent playbooks, and fresh high-signal content every week.</p><p>Not subscribed yet? Try it free for 7 days and unlock this guide, plus our full premium library:</p><p></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.productmarketfit.tech/subscribe?coupon=e3610004&quot;,&quot;text&quot;:&quot;Get 7-Day Free Trial&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.productmarketfit.tech/subscribe?coupon=e3610004"><span>Get 7-Day Free Trial</span></a></p><p style="text-align: center;"><em>We&#8217;re already 80,000+ founders and operators inside!</em></p><p>Let&#8217;s begin!</p><div><hr></div><h2>1. How Bending Spoons Decided to Buy Product-Market Fit</h2>
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   ]]></content:encoded></item><item><title><![CDATA[Patrick Collison on What to Build Next]]></title><description><![CDATA[The Three Patterns Stripe&#8217;s CEO Uses to Spot Startup Ideas and the Claude Skills That Find Yours]]></description><link>https://www.productmarketfit.tech/p/patrick-collison-on-what-to-build</link><guid isPermaLink="false">https://www.productmarketfit.tech/p/patrick-collison-on-what-to-build</guid><dc:creator><![CDATA[Guillermo Flor]]></dc:creator><pubDate>Mon, 05 Oct 2026 11:59:22 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!y2vP!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0b852e24-645b-486c-a773-5d21f9fb6ef3_1672x941.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!y2vP!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0b852e24-645b-486c-a773-5d21f9fb6ef3_1672x941.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!y2vP!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0b852e24-645b-486c-a773-5d21f9fb6ef3_1672x941.png 424w, https://substackcdn.com/image/fetch/$s_!y2vP!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0b852e24-645b-486c-a773-5d21f9fb6ef3_1672x941.png 848w, https://substackcdn.com/image/fetch/$s_!y2vP!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0b852e24-645b-486c-a773-5d21f9fb6ef3_1672x941.png 1272w, https://substackcdn.com/image/fetch/$s_!y2vP!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0b852e24-645b-486c-a773-5d21f9fb6ef3_1672x941.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!y2vP!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0b852e24-645b-486c-a773-5d21f9fb6ef3_1672x941.png" width="1456" height="819" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/0b852e24-645b-486c-a773-5d21f9fb6ef3_1672x941.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1560521,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.productmarketfit.tech/i/218909056?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0b852e24-645b-486c-a773-5d21f9fb6ef3_1672x941.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!y2vP!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0b852e24-645b-486c-a773-5d21f9fb6ef3_1672x941.png 424w, https://substackcdn.com/image/fetch/$s_!y2vP!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0b852e24-645b-486c-a773-5d21f9fb6ef3_1672x941.png 848w, https://substackcdn.com/image/fetch/$s_!y2vP!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0b852e24-645b-486c-a773-5d21f9fb6ef3_1672x941.png 1272w, https://substackcdn.com/image/fetch/$s_!y2vP!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0b852e24-645b-486c-a773-5d21f9fb6ef3_1672x941.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>New business creation on Stripe is up almost 2x in a year.</p><p>That jump is bigger than the one Stripe saw during the COVID lockdowns. And since Stripe now handles a bit more than a quarter of all new Delaware incorporations, it is close to a picture of the whole market.</p><p>The new companies are also doing better:</p><ul><li><p>Average revenue per new company went up slightly, even with twice as many of them</p></li><li><p>20% of Stripe Atlas startups charged their first customer within 30 days in 2025, up from 8% in 2020</p></li><li><p>The time to reach $1M, $10M and $100M in recurring revenue has roughly halved</p></li></ul><p>The question? <strong>What to build!</strong></p><p>Patrick Collison answered it in a conversation with Replit&#8217;s founder. He would start trying things right away, go after industries still running on clunky 1990s software and look at what is popular among young people but still low status.</p><div class="callout-block" data-callout="true"><p>&#128218; In this guide, we turn his three patterns into five Claude skills that find a market for you, check how exposed it is to the AI labs, and test the moat you can build there.</p></div><p><strong>Inside you will find:</strong></p><ol><li><p><strong>Why This Is the Best Time in History to Start a Company</strong> See the Stripe data behind the surge and why Collison&#8217;s first rule is to try anything.</p></li><li><p><strong>How to Find the 1990s Software Still Running Your Industry</strong> Let Claude audit the incumbent software in any vertical and score where it fails.</p></li><li><p><strong>How to Spot Markets That Are Popular but Low Status</strong> Find the behavior young people pay for that incumbents still ignore.</p></li><li><p><strong>Why the AI Labs Won&#8217;t Eat Your Startup</strong> Learn where value goes when intelligence gets cheap, and test your idea against the labs.</p></li><li><p><strong>How to Build a Moat With Hamilton Helmer&#8217;s 7 Powers</strong> Check which of the seven powers your idea can reach, and at what stage.</p></li><li><p><strong>Why the Long Tail Is the Safest Place to Build</strong> Size a niche big enough to pay you and too small to attract big competitors.</p></li></ol><div><hr></div><p><em>This issue is available exclusively to paid subscribers!</em></p><p>Paid subscribers unlock the full library: 200+ decks, 10,000+ investors, AI Agent playbooks, and fresh high-signal content every week.</p><p>Here&#8217;s a good place to start:</p><p><strong>&#129302; AI Agent Templates</strong><br>&#8627; <a href="https://www.productmarketfit.tech/p/the-mckinsey-slide-playbook-for-claude">The McKinsey Slide Playbook for Claude</a> &#8212; how to build consulting-grade presentations in minutes.</p><p><strong>&#128200; Startup Playbooks</strong><br>&#8627; <a href="https://www.productmarketfit.tech/p/the-ai-founders-playbook">The AI Founders Playbook</a> &#8212; lessons from Sequoia, OpenAI, Nvidia, and LangChain on building AI startups from zero.</p><p><strong>&#127919; The Deck Library</strong><br>&#8627; <a href="https://www.productmarketfit.tech/p/40-ai-pitch-decks-ultimate-collection-b92">+40 AI Pitch Decks (Ultimate Collection)</a> &#8212; the best-funded AI startups of 2026, slide by slide.</p><p><strong>&#128176; Investor Database &amp; Tools</strong><br>&#8627; <a href="https://www.productmarketfit.tech/p/the-ultimate-fundraising-guide-to?r=53m7yb">The Ultimate Fundraising Guide to Raise Millions </a>&#8212; The Most Complete Fundraising Package: 6,600+ investors across family offices, angels, VCs and corporate funds.</p><p>Not subscribed yet? Try it free for 7 days and unlock this guide, plus our full premium library:</p><p></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.productmarketfit.tech/subscribe?coupon=e3610004&quot;,&quot;text&quot;:&quot;Get 7-Day Free Trial&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.productmarketfit.tech/subscribe?coupon=e3610004"><span>Get 7-Day Free Trial</span></a></p><p style="text-align: center;"><em>We&#8217;re already 80,000+ founders and operators inside!</em></p><p>Let&#8217;s begin!</p><div><hr></div><h2>1. Why This Is the Best Time in History to Start a Company</h2>
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   ]]></content:encoded></item><item><title><![CDATA[The Cognition Playbook: From Debunked Demo to $1B ARR]]></title><description><![CDATA[An Inside Breakdown of How Cognition Found Its First Customers, Bought Windsurf in a Weekend and Reached $1B in 24 Months]]></description><link>https://www.productmarketfit.tech/p/the-cognition-playbook-from-debunked</link><guid isPermaLink="false">https://www.productmarketfit.tech/p/the-cognition-playbook-from-debunked</guid><dc:creator><![CDATA[Guillermo Flor]]></dc:creator><pubDate>Fri, 02 Oct 2026 15:41:07 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!0jvg!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa9e284e3-32df-4f4b-8af0-65a48dda0d3f_1672x941.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!0jvg!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa9e284e3-32df-4f4b-8af0-65a48dda0d3f_1672x941.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!0jvg!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa9e284e3-32df-4f4b-8af0-65a48dda0d3f_1672x941.png 424w, https://substackcdn.com/image/fetch/$s_!0jvg!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa9e284e3-32df-4f4b-8af0-65a48dda0d3f_1672x941.png 848w, https://substackcdn.com/image/fetch/$s_!0jvg!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa9e284e3-32df-4f4b-8af0-65a48dda0d3f_1672x941.png 1272w, 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srcset="https://substackcdn.com/image/fetch/$s_!0jvg!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa9e284e3-32df-4f4b-8af0-65a48dda0d3f_1672x941.png 424w, https://substackcdn.com/image/fetch/$s_!0jvg!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa9e284e3-32df-4f4b-8af0-65a48dda0d3f_1672x941.png 848w, https://substackcdn.com/image/fetch/$s_!0jvg!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa9e284e3-32df-4f4b-8af0-65a48dda0d3f_1672x941.png 1272w, https://substackcdn.com/image/fetch/$s_!0jvg!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa9e284e3-32df-4f4b-8af0-65a48dda0d3f_1672x941.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>On September 25, Cognition crossed $1 billion in annualized revenue.</p><p>Twenty-four months earlier, it was at $1 million.</p><p>In March 2024 its launch video went viral, and within weeks developers were taking it apart online. The company had no customers and no revenue. Since then:</p><ul><li><p>it raised three rounds in twelve months, the last one at $48 billion</p></li><li><p>it bought Windsurf, a company five times its size, in 72 hours</p></li><li><p>its own agent now writes about 90% of its code</p></li></ul><p><strong>What they do?</strong> Cognition builds Devin, an AI software engineer. </p><p>Most AI coding tools sit inside the editor and suggest the next lines while a developer types. Devin works on its own: you assign it a ticket in Slack or Jira, it opens its own machine, writes the code, tests it and comes back with a pull request for a human to approve.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!J9SW!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fca107cd9-2aeb-49cb-84b4-3c2ef0840c4b_1236x773.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!J9SW!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fca107cd9-2aeb-49cb-84b4-3c2ef0840c4b_1236x773.jpeg 424w, https://substackcdn.com/image/fetch/$s_!J9SW!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fca107cd9-2aeb-49cb-84b4-3c2ef0840c4b_1236x773.jpeg 848w, https://substackcdn.com/image/fetch/$s_!J9SW!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fca107cd9-2aeb-49cb-84b4-3c2ef0840c4b_1236x773.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!J9SW!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fca107cd9-2aeb-49cb-84b4-3c2ef0840c4b_1236x773.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!J9SW!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fca107cd9-2aeb-49cb-84b4-3c2ef0840c4b_1236x773.jpeg" width="1236" height="773" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/ca107cd9-2aeb-49cb-84b4-3c2ef0840c4b_1236x773.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:773,&quot;width&quot;:1236,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" title="" srcset="https://substackcdn.com/image/fetch/$s_!J9SW!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fca107cd9-2aeb-49cb-84b4-3c2ef0840c4b_1236x773.jpeg 424w, https://substackcdn.com/image/fetch/$s_!J9SW!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fca107cd9-2aeb-49cb-84b4-3c2ef0840c4b_1236x773.jpeg 848w, https://substackcdn.com/image/fetch/$s_!J9SW!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fca107cd9-2aeb-49cb-84b4-3c2ef0840c4b_1236x773.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!J9SW!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fca107cd9-2aeb-49cb-84b4-3c2ef0840c4b_1236x773.jpeg 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div class="callout-block" data-callout="true"><p>&#128218; In this newsletter, I break down how Cognition found its first paying customers, closed the Windsurf deal in a weekend and built the team and the enterprise machine behind the climb to $1 billion. The clips come from the founders&#8217; own interviews.</p></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.productmarketfit.tech/p/the-cognition-playbook-from-debunked?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.productmarketfit.tech/p/the-cognition-playbook-from-debunked?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p><p><strong>Inside you&#8217;ll find:</strong></p><ol><li><p><strong>How a Debunked Demo Found Its First Paying Customers</strong> Why the first pilots failed, which boring task gave them product-market fit, and why they cut the price from $500 to $20.</p></li><li><p><strong>How to Buy a Company Five Times Your Size in One Weekend</strong> The 72 hours between Google hiring Windsurf&#8217;s founders and Cognition signing the deal on Monday.</p></li><li><p><strong>How Devin Came to Write 90% of Cognition&#8217;s Code</strong> How a team of a few dozen engineers went from 13% to 90% of code written by its own agent in five months.</p></li><li><p><strong>How Forward Deployed Engineers Sell Devin to Goldman and the US Navy</strong> The enterprise motion that compresses an 18-month vendor cycle into three months.</p></li><li><p><strong>The Team Behind Cognition</strong> An olympiad cohort of former founders, and the hiring tactics that brought them in.</p></li><li><p><strong>The Road to $1B ARR</strong> What the revenue curve, three rounds in a year and a tiny burn say about the climb.</p></li></ol><div><hr></div><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!lS_t!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3cee1b73-10e2-4e9e-a8f2-9fef9fcf86ce_2048x1365.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!lS_t!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3cee1b73-10e2-4e9e-a8f2-9fef9fcf86ce_2048x1365.png 424w, https://substackcdn.com/image/fetch/$s_!lS_t!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3cee1b73-10e2-4e9e-a8f2-9fef9fcf86ce_2048x1365.png 848w, https://substackcdn.com/image/fetch/$s_!lS_t!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3cee1b73-10e2-4e9e-a8f2-9fef9fcf86ce_2048x1365.png 1272w, https://substackcdn.com/image/fetch/$s_!lS_t!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3cee1b73-10e2-4e9e-a8f2-9fef9fcf86ce_2048x1365.png 1456w" sizes="auto, 100vw"><img src="https://substackcdn.com/image/fetch/$s_!lS_t!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3cee1b73-10e2-4e9e-a8f2-9fef9fcf86ce_2048x1365.png" width="1456" height="970" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/3cee1b73-10e2-4e9e-a8f2-9fef9fcf86ce_2048x1365.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:970,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!lS_t!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3cee1b73-10e2-4e9e-a8f2-9fef9fcf86ce_2048x1365.png 424w, https://substackcdn.com/image/fetch/$s_!lS_t!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3cee1b73-10e2-4e9e-a8f2-9fef9fcf86ce_2048x1365.png 848w, https://substackcdn.com/image/fetch/$s_!lS_t!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3cee1b73-10e2-4e9e-a8f2-9fef9fcf86ce_2048x1365.png 1272w, https://substackcdn.com/image/fetch/$s_!lS_t!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3cee1b73-10e2-4e9e-a8f2-9fef9fcf86ce_2048x1365.png 1456w" sizes="auto, 100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong><span>Launch your site faster than ever with </span><a href="https://framer.link/UqqY5Z2"><span>Framer</span></a><span> - now with Agents that make every part of your workflow effortless</span></strong></p><p><a href="https://framer.link/UqqY5Z2"><span>Framer</span></a><span> is the pro website builder for creators, teams, and businesses that care enough to get every detail right. Now with Agents that work alongside you across the full website workflow: designing new pages, managing your CMS, editing content, and adding SEO all without leaving the tool where the real site lives. Trusted by teams at companies like Miro and Perplexity.</span></p><p><span>Agents bring speed and scale; you bring taste, judgment, and control. Together you can:</span></p><ul><li><p><strong><span>Build and iterate faster:</span></strong><span> generate sections, refine layout and styling, and ship updates in minutes.</span></p></li><li><p><strong><span>Scale content with confidence:</span></strong><span> update CMS collections, localize copy, and keep metadata consistent across pages.</span></p></li><li><p><strong><span>Stay production&#8209;ready:</span></strong><span> reviewable changes, collaboration, and safeguards that help teams ship without handoffs.</span></p><p></p></li></ul><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://framer.link/UqqY5Z2&quot;,&quot;text&quot;:&quot;Launch Your Site With Framer Today!&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://framer.link/UqqY5Z2"><span>Launch Your Site With Framer Today!</span></a></p><div><hr></div><p><em>This issue is available exclusively to paid subscribers!</em></p><p>Paid subscribers unlock the full library: 200+ decks, 10,000+ investors, AI Agent playbooks, and fresh high-signal content every week.</p><p></p><p style="text-align: center;"><em>We&#8217;re already 80,000+ founders and operators inside!</em></p><p>Let&#8217;s begin!</p><div><hr></div><h2>1. How a Debunked Demo Found Its First Paying Customers</h2>
      <p>
          <a href="https://www.productmarketfit.tech/p/the-cognition-playbook-from-debunked">
              Read more
          </a>
      </p>
   ]]></content:encoded></item><item><title><![CDATA[What Uber, Legora, n8n, Helsing and Steven Bartlett Told 7,500 Founders in Munich]]></title><description><![CDATA[The Complete Breakdown of Europe&#8217;s Biggest Founder Festival From the People Building Its Biggest Companies]]></description><link>https://www.productmarketfit.tech/p/what-uber-legora-n8n-helsing-and</link><guid isPermaLink="false">https://www.productmarketfit.tech/p/what-uber-legora-n8n-helsing-and</guid><dc:creator><![CDATA[Guillermo Flor]]></dc:creator><pubDate>Wed, 30 Sep 2026 15:45:31 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!ePEH!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fad4de5e0-90e5-4019-996c-c645e4941c53_3840x2160.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[
      <p>
          <a href="https://www.productmarketfit.tech/p/what-uber-legora-n8n-helsing-and">
              Read more
          </a>
      </p>
   ]]></content:encoded></item><item><title><![CDATA[7 Principles Behind Most Successful Founders]]></title><description><![CDATA[What Musk, Thiel, Altman, Andreessen, Zuckerberg and Kalanick Actually Do Differently]]></description><link>https://www.productmarketfit.tech/p/7-principles-behind-most-successful</link><guid isPermaLink="false">https://www.productmarketfit.tech/p/7-principles-behind-most-successful</guid><dc:creator><![CDATA[Guillermo Flor]]></dc:creator><pubDate>Tue, 29 Sep 2026 14:05:16 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!A9yN!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fefc5f1a5-cd01-4f74-b6f0-72d5926572bc_1672x941.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!A9yN!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fefc5f1a5-cd01-4f74-b6f0-72d5926572bc_1672x941.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!A9yN!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fefc5f1a5-cd01-4f74-b6f0-72d5926572bc_1672x941.png 424w, https://substackcdn.com/image/fetch/$s_!A9yN!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fefc5f1a5-cd01-4f74-b6f0-72d5926572bc_1672x941.png 848w, https://substackcdn.com/image/fetch/$s_!A9yN!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fefc5f1a5-cd01-4f74-b6f0-72d5926572bc_1672x941.png 1272w, https://substackcdn.com/image/fetch/$s_!A9yN!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fefc5f1a5-cd01-4f74-b6f0-72d5926572bc_1672x941.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!A9yN!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fefc5f1a5-cd01-4f74-b6f0-72d5926572bc_1672x941.png" width="1456" height="819" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/efc5f1a5-cd01-4f74-b6f0-72d5926572bc_1672x941.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1919368,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.productmarketfit.tech/i/217996921?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fefc5f1a5-cd01-4f74-b6f0-72d5926572bc_1672x941.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!A9yN!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fefc5f1a5-cd01-4f74-b6f0-72d5926572bc_1672x941.png 424w, https://substackcdn.com/image/fetch/$s_!A9yN!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fefc5f1a5-cd01-4f74-b6f0-72d5926572bc_1672x941.png 848w, https://substackcdn.com/image/fetch/$s_!A9yN!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fefc5f1a5-cd01-4f74-b6f0-72d5926572bc_1672x941.png 1272w, https://substackcdn.com/image/fetch/$s_!A9yN!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fefc5f1a5-cd01-4f74-b6f0-72d5926572bc_1672x941.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>We went through interviews, essays, founder letters and old clips from some of the most influential entrepreneurs in tech to understand what they actually do differently.</p><p>Here are <strong>7 principles from Peter Thiel, Elon Musk, Sam Altman, Marc Andreessen, Mark Zuckerberg and Travis Kalanick</strong> that any founder can apply:</p><ol><li><p><strong>Build around something you believe that others don&#8217;t</strong></p></li><li><p><strong>Put disproportionate time into what can kill the company</strong></p></li><li><p><strong>Ask users what they hate, not what they like</strong></p></li><li><p><strong>Believe in yourself before anyone else has a reason to</strong></p></li><li><p><strong>Commit to a thesis before it becomes obvious</strong></p></li><li><p><strong>Move fast while thinking in decades</strong></p></li><li><p><strong>Learn how to keep going when the market says no</strong></p></li></ol><p>We traced each principle back to their own words!</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.productmarketfit.tech/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption"></p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><div><hr></div><p><strong>Inside you will find:</strong></p><ol><li><p><strong>The One Question That Tells You If Your Startup Idea Is Worth Building</strong></p><p>Peter Thiel&#8217;s contrarian test, and why a consensus idea gets competed down to zero margin.</p></li><li><p><strong>How Musk Turned Speed Into More Shots Before the Money Ran Out</strong></p><p>The allocation rule hiding behind the famous 22-hour days.</p></li><li><p><strong>The Feedback Question That Makes Users Tell You the Truth</strong></p><p>The exact line Musk uses with friends, and why praise teaches you nothing.</p></li><li><p><strong>Why Your Self-Belief Is What Gets Your First Hires and Investors to Bet</strong></p><p>Sam Altman&#8217;s rule on self-belief &#8220;almost to the point of delusion,&#8221; and the check he puts on it.</p></li><li><p><strong>How to Commit to a Thesis Years Before It Looks Obvious</strong></p><p>What Marc Andreessen&#8217;s 2011 &#8220;software is eating the world&#8221; bet teaches about holding a position.</p></li><li><p><strong>How Zuckerberg Runs Fast Shipping and Ten-Year Bets at the Same Time</strong></p><p>The two clocks written into Facebook&#8217;s IPO letter.</p></li><li><p><strong>How to Outlast the Market&#8217;s No, and the Line Kalanick Says He Crossed</strong></p><p>Four years without a salary at Red Swoosh, and his own account of running &#8220;too close to the line.&#8221;</p></li></ol><div><hr></div><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!lS_t!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3cee1b73-10e2-4e9e-a8f2-9fef9fcf86ce_2048x1365.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!lS_t!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3cee1b73-10e2-4e9e-a8f2-9fef9fcf86ce_2048x1365.png 424w, https://substackcdn.com/image/fetch/$s_!lS_t!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3cee1b73-10e2-4e9e-a8f2-9fef9fcf86ce_2048x1365.png 848w, https://substackcdn.com/image/fetch/$s_!lS_t!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3cee1b73-10e2-4e9e-a8f2-9fef9fcf86ce_2048x1365.png 1272w, https://substackcdn.com/image/fetch/$s_!lS_t!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3cee1b73-10e2-4e9e-a8f2-9fef9fcf86ce_2048x1365.png 1456w" sizes="auto, 100vw"><img src="https://substackcdn.com/image/fetch/$s_!lS_t!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3cee1b73-10e2-4e9e-a8f2-9fef9fcf86ce_2048x1365.png" width="1456" height="970" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/3cee1b73-10e2-4e9e-a8f2-9fef9fcf86ce_2048x1365.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:970,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!lS_t!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3cee1b73-10e2-4e9e-a8f2-9fef9fcf86ce_2048x1365.png 424w, https://substackcdn.com/image/fetch/$s_!lS_t!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3cee1b73-10e2-4e9e-a8f2-9fef9fcf86ce_2048x1365.png 848w, https://substackcdn.com/image/fetch/$s_!lS_t!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3cee1b73-10e2-4e9e-a8f2-9fef9fcf86ce_2048x1365.png 1272w, https://substackcdn.com/image/fetch/$s_!lS_t!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3cee1b73-10e2-4e9e-a8f2-9fef9fcf86ce_2048x1365.png 1456w" sizes="auto, 100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong><span>Launch your site faster than ever with </span><a href="https://framer.link/UqqY5Z2"><span>Framer</span></a><span> - now with Agents that make every part of your workflow effortless</span></strong></p><p><a href="https://framer.link/UqqY5Z2"><span>Framer</span></a><span> is the pro website builder for creators, teams, and businesses that care enough to get every detail right. Now with Agents that work alongside you across the full website workflow: designing new pages, managing your CMS, editing content, and adding SEO all without leaving the tool where the real site lives. Trusted by teams at companies like Miro and Perplexity.</span></p><p><span>Agents bring speed and scale; you bring taste, judgment, and control. Together you can:</span></p><ul><li><p><strong><span>Build and iterate faster:</span></strong><span> generate sections, refine layout and styling, and ship updates in minutes.</span></p></li><li><p><strong><span>Scale content with confidence:</span></strong><span> update CMS collections, localize copy, and keep metadata consistent across pages.</span></p></li><li><p><strong><span>Stay production&#8209;ready:</span></strong><span> reviewable changes, collaboration, and safeguards that help teams ship without handoffs.</span></p><p></p></li></ul><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://framer.link/UqqY5Z2&quot;,&quot;text&quot;:&quot;Launch Your Site With Framer Today!&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://framer.link/UqqY5Z2"><span>Launch Your Site With Framer Today!</span></a></p><div><hr></div><p><em>This issue is available exclusively to paid subscribers!</em></p><p>Paid subscribers unlock the full library: 200+ decks, 10,000+ investors, AI Agent playbooks, and fresh high-signal content every week.</p><p></p><p style="text-align: center;"><em>We&#8217;re already 80,000+ founders and operators inside!</em></p><p>Let&#8217;s begin!</p><div><hr></div><h2>1. The One Question That Tells You If Your Startup Idea Is Worth Building</h2>
      <p>
          <a href="https://www.productmarketfit.tech/p/7-principles-behind-most-successful">
              Read more
          </a>
      </p>
   ]]></content:encoded></item><item><title><![CDATA[RonanRx (YC S26) Pitch Deck + How It Got to $541K in 8 Weeks]]></title><description><![CDATA[A Teardown of the First Full Stack Pharmaceutical Company]]></description><link>https://www.productmarketfit.tech/p/ronanrx-yc-s26-pitch-deck-how-it</link><guid isPermaLink="false">https://www.productmarketfit.tech/p/ronanrx-yc-s26-pitch-deck-how-it</guid><dc:creator><![CDATA[Guillermo Flor]]></dc:creator><pubDate>Mon, 28 Sep 2026 13:35:24 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!EkWI!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F362d9f16-438c-4c8e-a336-ecd81a9449ed_2048x1145.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!EkWI!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F362d9f16-438c-4c8e-a336-ecd81a9449ed_2048x1145.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!EkWI!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F362d9f16-438c-4c8e-a336-ecd81a9449ed_2048x1145.png 424w, https://substackcdn.com/image/fetch/$s_!EkWI!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F362d9f16-438c-4c8e-a336-ecd81a9449ed_2048x1145.png 848w, https://substackcdn.com/image/fetch/$s_!EkWI!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F362d9f16-438c-4c8e-a336-ecd81a9449ed_2048x1145.png 1272w, https://substackcdn.com/image/fetch/$s_!EkWI!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F362d9f16-438c-4c8e-a336-ecd81a9449ed_2048x1145.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!EkWI!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F362d9f16-438c-4c8e-a336-ecd81a9449ed_2048x1145.png" width="1456" height="814" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/362d9f16-438c-4c8e-a336-ecd81a9449ed_2048x1145.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:814,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:600270,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.productmarketfit.tech/i/216749004?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F362d9f16-438c-4c8e-a336-ecd81a9449ed_2048x1145.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!EkWI!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F362d9f16-438c-4c8e-a336-ecd81a9449ed_2048x1145.png 424w, https://substackcdn.com/image/fetch/$s_!EkWI!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F362d9f16-438c-4c8e-a336-ecd81a9449ed_2048x1145.png 848w, https://substackcdn.com/image/fetch/$s_!EkWI!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F362d9f16-438c-4c8e-a336-ecd81a9449ed_2048x1145.png 1272w, https://substackcdn.com/image/fetch/$s_!EkWI!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F362d9f16-438c-4c8e-a336-ecd81a9449ed_2048x1145.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>RonanRx went from $0 to $541K in eight weeks.</p><p>All of it word of mouth. </p><ul><li><p>Five people</p></li><li><p>50% growth week over week </p></li><li><p>a pharmacy licensed in 33 states that did not exist ten weeks earlier</p></li></ul><p><strong><span data-color="#ff5600" style="color: rgb(255, 86, 0);">What they do?</span></strong> Drug companies work by manufacturing millions of identical units and pushing them out through wholesalers, pharmacies and insurers, each taking a cut on the way through. That is why any drug reaches you in a <em><strong>fixed doses at the price it does</strong></em>.</p><p> &#8594; RonanRx makes one vial at a time, and it owns every step of the way there. A doctor sets a dose for your body, RonanRx manufactures that exact vial in its own pharmacy, and it arrives at your door in two days. The consultation, the prescription, the factory and the delivery <mark data-color="#ffff00" style="background-color: rgb(255, 255, 0); color: rgb(0, 0, 0);">all sit inside one company!</mark></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!NTSL!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4932772e-9b57-4eb9-a809-562587f69bd9_2816x1572.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!NTSL!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4932772e-9b57-4eb9-a809-562587f69bd9_2816x1572.png 424w, https://substackcdn.com/image/fetch/$s_!NTSL!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4932772e-9b57-4eb9-a809-562587f69bd9_2816x1572.png 848w, https://substackcdn.com/image/fetch/$s_!NTSL!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4932772e-9b57-4eb9-a809-562587f69bd9_2816x1572.png 1272w, https://substackcdn.com/image/fetch/$s_!NTSL!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4932772e-9b57-4eb9-a809-562587f69bd9_2816x1572.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!NTSL!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4932772e-9b57-4eb9-a809-562587f69bd9_2816x1572.png" width="1456" height="813" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/4932772e-9b57-4eb9-a809-562587f69bd9_2816x1572.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:813,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:2605099,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.productmarketfit.tech/i/216749004?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4932772e-9b57-4eb9-a809-562587f69bd9_2816x1572.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!NTSL!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4932772e-9b57-4eb9-a809-562587f69bd9_2816x1572.png 424w, https://substackcdn.com/image/fetch/$s_!NTSL!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4932772e-9b57-4eb9-a809-562587f69bd9_2816x1572.png 848w, https://substackcdn.com/image/fetch/$s_!NTSL!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4932772e-9b57-4eb9-a809-562587f69bd9_2816x1572.png 1272w, https://substackcdn.com/image/fetch/$s_!NTSL!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4932772e-9b57-4eb9-a809-562587f69bd9_2816x1572.png 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div class="callout-block" data-callout="true"><p>&#128270; Below is the full teardown: the regulatory trap that created the opening, the ten weeks of licensing, the five platforms they own, the loop that turns one patient into a practice, the unit economics, the two founders and the three things that have to stay true + <strong><mark data-color="#ffff00" style="background-color: rgb(255, 255, 0); color: rgb(0, 0, 0);">the Full Pitch Deck!</mark></strong></p></div><div><hr></div><p><strong>Inside you will find:</strong></p><ol><li><p>David vs Goliath: Why They Can Beat Big Pharma</p></li><li><p>Growing to Half a Million With Software-Like Margins</p></li><li><p>How It Works: From Manufacturing to Your Front Door</p></li><li><p>The Slack-Like Growth Loop</p></li><li><p>The Road to $1B ARR</p></li><li><p>The Team Behind RonanRx</p></li></ol><div><hr></div><p><em>This issue is available exclusively to paid subscribers!</em></p><p>Paid subscribers unlock the full library: 200+ decks, 10,000+ investors, AI Agent playbooks, and fresh high-signal content every week.</p><p>To give you a taste, here are a <span data-color="#ff5600" style="color: rgb(255, 86, 0);">few more pitch deck breakdowns</span> from some of the most promising companies coming out of <strong>Y Combinator</strong>:</p><p>1&#65039;&#8419; &#8288;<strong><a href="https://www.productmarketfit.tech/p/lightsprint-yc-pitch-deck-everyone">Lightsprint (YC P26)</a> </strong><em>&#8594; Everyone Can Ship Code and That&#8217;s Exactly the Problem</em></p><p>2&#65039;&#8419; &#8288;<strong><a href="https://www.productmarketfit.tech/p/gojiberry-yc-p26-pitch-deck-how-scaled">Gojiberry (YC P26)</a> </strong>&#8594; <em>How Scaled to $3.5M ARR in 11 Months</em></p><p>3&#65039;&#8419; <strong><a href="https://www.productmarketfit.tech/p/arga-labs-yc-p26-pitch-deck-how-hit">Arga Labs (YC P26)</a></strong><em> &#8594; How Hit $40K MRR in 7 Weeks</em></p><p>4&#65039;&#8419; <strong><a href="https://www.productmarketfit.tech/p/meet-thomas-the-first-ai-founder">Thomas (YC P26)</a> </strong><em>&#8594; The First AI Founder YC Ever Backed</em></p><p>5&#65039;&#8419; <strong><a href="https://www.productmarketfit.tech/p/trellis-yc-p26-pitch-deck-and-how">Trellis (YC P26)</a> </strong><em>&#8594; How grew to $614K ARR in 6 weeks</em></p><p></p><p>Not subscribed yet? Try it free for 7 days and unlock this guide, plus our full premium library:</p><p></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.productmarketfit.tech/subscribe?coupon=e3610004&quot;,&quot;text&quot;:&quot;Get 7-Day Free Trial&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.productmarketfit.tech/subscribe?coupon=e3610004"><span>Get 7-Day Free Trial</span></a></p><p style="text-align: center;"><em>We&#8217;re already 80,000+ founders and operators inside!</em></p><p>Let&#8217;s begin!</p><div><hr></div><h2>1. David vs Goliath: Why They Can Beat Big Pharma</h2>
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          <a href="https://www.productmarketfit.tech/p/ronanrx-yc-s26-pitch-deck-how-it">
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   ]]></content:encoded></item><item><title><![CDATA[Paul Graham’s Billion-Dollar Formula]]></title><description><![CDATA[The Two Numbers Behind a Breakout Startup and a Practical Kit to Test Yours]]></description><link>https://www.productmarketfit.tech/p/paul-grahams-billion-dollar-formula</link><guid isPermaLink="false">https://www.productmarketfit.tech/p/paul-grahams-billion-dollar-formula</guid><dc:creator><![CDATA[Guillermo Flor]]></dc:creator><pubDate>Fri, 25 Sep 2026 12:59:38 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!iyUo!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2af35c72-257e-4654-809f-d36ae97391de_1672x941.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!iyUo!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2af35c72-257e-4654-809f-d36ae97391de_1672x941.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!iyUo!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2af35c72-257e-4654-809f-d36ae97391de_1672x941.png 424w, https://substackcdn.com/image/fetch/$s_!iyUo!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2af35c72-257e-4654-809f-d36ae97391de_1672x941.png 848w, https://substackcdn.com/image/fetch/$s_!iyUo!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2af35c72-257e-4654-809f-d36ae97391de_1672x941.png 1272w, https://substackcdn.com/image/fetch/$s_!iyUo!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2af35c72-257e-4654-809f-d36ae97391de_1672x941.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!iyUo!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2af35c72-257e-4654-809f-d36ae97391de_1672x941.png" width="1456" height="819" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/2af35c72-257e-4654-809f-d36ae97391de_1672x941.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1896062,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.productmarketfit.tech/i/217373312?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2af35c72-257e-4654-809f-d36ae97391de_1672x941.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!iyUo!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2af35c72-257e-4654-809f-d36ae97391de_1672x941.png 424w, https://substackcdn.com/image/fetch/$s_!iyUo!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2af35c72-257e-4654-809f-d36ae97391de_1672x941.png 848w, https://substackcdn.com/image/fetch/$s_!iyUo!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2af35c72-257e-4654-809f-d36ae97391de_1672x941.png 1272w, https://substackcdn.com/image/fetch/$s_!iyUo!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2af35c72-257e-4654-809f-d36ae97391de_1672x941.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>In a recent talk (and essay), Paul Graham revealed the two numbers that determine how big a startup can get:</p><ul><li><p>how fast it grows</p></li><li><p>how long that growth can continue</p></li></ul><p>To show what they mean, he started with a company making $10,000 a month. At 15% monthly growth, it would be making roughly $44 million a month five years later. The calculation takes seconds. The difficult question is whether a startup can keep growing long enough for the math to matter.</p><p>That depends on more than a promising chart:</p><ul><li><p>Are users coming back and telling their friends?</p></li><li><p>Is there enough demand beyond your first group of customers? </p></li><li><p>And which of those two numbers is actually holding your company back?</p></li></ul><div class="callout-block" data-callout="true"><p>&#128218; In this guide, we turn Graham&#8217;s argument into a practical kit. You&#8217;ll calculate your real growth rate, use the same product-market fit survey that helped Superhuman go from 22% to 58%, map the demand you can realistically reach, and bring the results together in a one-page diagnosis.<br><br>The tools you&#8217;ll get:</p><ul><li><p><strong>The Weekly Growth Tracker</strong></p></li><li><p><strong>The Word-of-Mouth Survey</strong></p></li><li><p><strong>The Survey Analysis Prompt</strong></p></li><li><p><strong>The Demand Runway Check</strong></p></li><li><p><strong>The Idea-Filter</strong></p></li></ul></div><p><strong>Inside you will find:</strong></p><ol><li><p><strong>The Math Behind a Billion-Dollar Startup</strong> </p><p>See how two numbers can turn $10,000 in monthly revenue into $44 million.</p></li><li><p><strong>The Growth Rate YC Actually Measures</strong> </p><p>Find out what to track each week and how your growth compares with YC&#8217;s benchmarks.</p></li><li><p><strong>Why Word of Mouth Is the Growth That Compounds</strong> </p><p>Measure whether users love your product enough to bring in the next ones.</p></li><li><p><strong>Why Paul Graham Tells Founders to Stop Worrying About Market Size</strong> </p><p>Learn why a small, urgent market can be the starting point for a much bigger company.</p></li><li><p><strong>Why the Best Startup Ideas Sound Bad at First</strong> </p><p>Spot the needs and overlooked problems that could become your strongest ideas.</p></li><li><p><strong>What Changes When Anyone Can Build in a Weekend</strong> </p><p>See why finding out what users want now matters more than shipping a first version.</p></li><li><p><strong>The Billion-Dollar Kit: Run It on Your Startup Today</strong> </p><p><mark data-color="#ffff00" style="background-color: rgb(255, 255, 0); color: rgb(0, 0, 0);">Six tools</mark> to test your growth, word of mouth and market, then decide what to fix first.</p></li></ol><div><hr></div><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!ripa!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8b1700be-6444-4895-9304-4c139bd46034_1920x1080.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!ripa!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8b1700be-6444-4895-9304-4c139bd46034_1920x1080.png 424w, https://substackcdn.com/image/fetch/$s_!ripa!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8b1700be-6444-4895-9304-4c139bd46034_1920x1080.png 848w, https://substackcdn.com/image/fetch/$s_!ripa!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8b1700be-6444-4895-9304-4c139bd46034_1920x1080.png 1272w, https://substackcdn.com/image/fetch/$s_!ripa!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8b1700be-6444-4895-9304-4c139bd46034_1920x1080.png 1456w" sizes="auto, 100vw"><img src="https://substackcdn.com/image/fetch/$s_!ripa!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8b1700be-6444-4895-9304-4c139bd46034_1920x1080.png" width="1456" height="819" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/8b1700be-6444-4895-9304-4c139bd46034_1920x1080.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:295814,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.productmarketfit.tech/i/193557472?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8b1700be-6444-4895-9304-4c139bd46034_1920x1080.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" title="" srcset="https://substackcdn.com/image/fetch/$s_!ripa!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8b1700be-6444-4895-9304-4c139bd46034_1920x1080.png 424w, https://substackcdn.com/image/fetch/$s_!ripa!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8b1700be-6444-4895-9304-4c139bd46034_1920x1080.png 848w, https://substackcdn.com/image/fetch/$s_!ripa!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8b1700be-6444-4895-9304-4c139bd46034_1920x1080.png 1272w, https://substackcdn.com/image/fetch/$s_!ripa!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8b1700be-6444-4895-9304-4c139bd46034_1920x1080.png 1456w" sizes="auto, 100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div class="pullquote"><p style="text-align: center;"><strong><span>&#8220;When I think of revenue, I think of Attio&#8221;</span></strong></p><p style="text-align: center;"><span>(Shreman Shrestha, Head of Business @ Granola)</span></p></div><p><span>Granola&#8217;s revenue motion runs on Attio. Here&#8217;s what that adds up to:</span></p><ul><li><p><span>Zero missed leads and 10X faster access to customer context</span></p></li><li><p><span>Lead triage 83% faster</span></p></li><li><p><span>5 hours saved per week with automated updates</span></p></li></ul><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://attio.com/?utm_source=product_market_fit&amp;utm_medium=newsletter-sponsorship&amp;utm_campaign=product_market_fit-Y26&quot;,&quot;text&quot;:&quot;Try Now!&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://attio.com/?utm_source=product_market_fit&amp;utm_medium=newsletter-sponsorship&amp;utm_campaign=product_market_fit-Y26"><span>Try Now!</span></a></p><div><hr></div><p><em>This issue is available exclusively to paid subscribers!</em></p><p>Paid subscribers unlock the full library: 200+ decks, 10,000+ investors, AI Agent playbooks, and fresh high-signal content every week.</p><p></p><p style="text-align: center;"><em>We&#8217;re already 80,000+ founders and operators inside!</em></p><p>Let&#8217;s begin!</p><div><hr></div><h2>1. The Math Behind a Billion-Dollar Startup</h2>
      <p>
          <a href="https://www.productmarketfit.tech/p/paul-grahams-billion-dollar-formula">
              Read more
          </a>
      </p>
   ]]></content:encoded></item><item><title><![CDATA[HappyRobot Playbook: From YC Pivot to $1.2B]]></title><description><![CDATA[An Inside Breakdown of How HappyRobot Found Its Market, Landed Its First Enterprise Customers, and Scaled to a $1.2B Valuation]]></description><link>https://www.productmarketfit.tech/p/happyrobot-playbook-from-yc-pivot</link><guid isPermaLink="false">https://www.productmarketfit.tech/p/happyrobot-playbook-from-yc-pivot</guid><dc:creator><![CDATA[Guillermo Flor]]></dc:creator><pubDate>Wed, 23 Sep 2026 15:01:31 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!Ylyz!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8aa4648b-f429-49f6-8b9c-9a15109c8b06_4160x2774.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!Ylyz!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8aa4648b-f429-49f6-8b9c-9a15109c8b06_4160x2774.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!Ylyz!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8aa4648b-f429-49f6-8b9c-9a15109c8b06_4160x2774.jpeg 424w, https://substackcdn.com/image/fetch/$s_!Ylyz!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8aa4648b-f429-49f6-8b9c-9a15109c8b06_4160x2774.jpeg 848w, https://substackcdn.com/image/fetch/$s_!Ylyz!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8aa4648b-f429-49f6-8b9c-9a15109c8b06_4160x2774.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!Ylyz!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8aa4648b-f429-49f6-8b9c-9a15109c8b06_4160x2774.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!Ylyz!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8aa4648b-f429-49f6-8b9c-9a15109c8b06_4160x2774.jpeg" width="1456" height="971" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/8aa4648b-f429-49f6-8b9c-9a15109c8b06_4160x2774.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:971,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:459460,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.productmarketfit.tech/i/217056959?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8aa4648b-f429-49f6-8b9c-9a15109c8b06_4160x2774.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!Ylyz!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8aa4648b-f429-49f6-8b9c-9a15109c8b06_4160x2774.jpeg 424w, https://substackcdn.com/image/fetch/$s_!Ylyz!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8aa4648b-f429-49f6-8b9c-9a15109c8b06_4160x2774.jpeg 848w, https://substackcdn.com/image/fetch/$s_!Ylyz!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8aa4648b-f429-49f6-8b9c-9a15109c8b06_4160x2774.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!Ylyz!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8aa4648b-f429-49f6-8b9c-9a15109c8b06_4160x2774.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>On the morning of YC Demo Day in September 2023, Pablo Palafox, his brother Javier, and Luis Paarup decided to kill their company.</p><p>They had entered the batch with $70,000 in annual recurring revenue. They left with a computer vision product they no longer believed in and a plan to fire every customer.</p><p>Thirty-five months later, HappyRobot raised $150 million at a $1.2 billion valuation. Its AI agents now work with DHL, leading US freight brokers, and more than 150 enterprise customers.</p><p>We&#8217;ve also had a front-row seat to part of that journey: <strong><mark data-color="#ffff00" style="background-color: rgb(255, 255, 0); color: rgb(0, 0, 0);">we invested in HappyRobot </mark></strong>and sat down with the founders after their Series B. This story draws on that conversation, along with other interviews and podcasts.</p><div class="callout-block" data-callout="true"><p>&#128218; In this newsletter, I break down how HappyRobot found its market, landed its first enterprise customers, and built the team that took it from a YC pivot to a $1.2 billion valuation</p></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.productmarketfit.tech/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption"></p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><div><hr></div><p>Inside you&#8217;ll find:</p><ol><li><p><strong>How HappyRobot Found a Market Worth Building For</strong><br><em>Why they left paying customers behind to build for the companies that move goods by truck.</em></p></li><li><p><strong>What Made Voice the Hardest Problem to Solve</strong><br><em>Why their first customers wanted an AI agent that could answer calls and negotiate the price of a delivery.</em></p></li><li><p><strong>How One Live Demo Became a Seven-Figure Account</strong><br><em>How a Discord demo opened the door to their first major customer.</em></p></li><li><p><strong>From a $30K Deal to a $1.2B Valuation</strong><br><em>How engineers working with customers turned deployments into larger accounts.</em></p></li><li><p><strong>The Team Behind HappyRobot</strong><br><em>Three founders with different strengths built the company around clear roles, close customer work and ambitious hiring.</em></p></li><li><p><strong>What the Numbers Actually Say About HappyRobot&#8217;s Growth</strong><br><em>What its funding, customers, and contracts reveal about the climb.</em></p></li></ol><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!pVy_!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4309f89f-33c6-44bc-af4b-956330b89d00_1679x937.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!pVy_!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4309f89f-33c6-44bc-af4b-956330b89d00_1679x937.png 424w, https://substackcdn.com/image/fetch/$s_!pVy_!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4309f89f-33c6-44bc-af4b-956330b89d00_1679x937.png 848w, https://substackcdn.com/image/fetch/$s_!pVy_!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4309f89f-33c6-44bc-af4b-956330b89d00_1679x937.png 1272w, https://substackcdn.com/image/fetch/$s_!pVy_!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4309f89f-33c6-44bc-af4b-956330b89d00_1679x937.png 1456w" sizes="auto, 100vw"><img src="https://substackcdn.com/image/fetch/$s_!pVy_!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4309f89f-33c6-44bc-af4b-956330b89d00_1679x937.png" width="1456" height="813" 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srcset="https://substackcdn.com/image/fetch/$s_!pVy_!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4309f89f-33c6-44bc-af4b-956330b89d00_1679x937.png 424w, https://substackcdn.com/image/fetch/$s_!pVy_!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4309f89f-33c6-44bc-af4b-956330b89d00_1679x937.png 848w, https://substackcdn.com/image/fetch/$s_!pVy_!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4309f89f-33c6-44bc-af4b-956330b89d00_1679x937.png 1272w, https://substackcdn.com/image/fetch/$s_!pVy_!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4309f89f-33c6-44bc-af4b-956330b89d00_1679x937.png 1456w" sizes="auto, 100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><p><em>This issue is available exclusively to paid subscribers!</em></p><p>Paid subscribers unlock the full library: 200+ decks, 10,000+ investors, AI Agent playbooks, and fresh high-signal content every week.</p><p>Here&#8217;s a good place to start:</p><p><strong>&#129302; AI Agent Templates</strong><br>&#8627; <a href="https://www.productmarketfit.tech/p/the-mckinsey-slide-playbook-for-claude">The McKinsey Slide Playbook for Claude</a> &#8212; how to build consulting-grade presentations in minutes.</p><p><strong>&#128200; Startup Playbooks</strong><br>&#8627; <a 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How HappyRobot Found a Market Worth Building For</h2>
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   ]]></content:encoded></item><item><title><![CDATA[YC Just Told Founders Where to Build]]></title><description><![CDATA[The Categories YC&#8217;s Own Batch Data Says Are Wide Open Right Now]]></description><link>https://www.productmarketfit.tech/p/yc-just-told-founders-where-to-build</link><guid isPermaLink="false">https://www.productmarketfit.tech/p/yc-just-told-founders-where-to-build</guid><dc:creator><![CDATA[Guillermo Flor]]></dc:creator><pubDate>Mon, 21 Sep 2026 13:56:25 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!S3H3!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6af83781-b5a2-4152-bf7c-939b93d187c3_1672x941.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!S3H3!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6af83781-b5a2-4152-bf7c-939b93d187c3_1672x941.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!S3H3!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6af83781-b5a2-4152-bf7c-939b93d187c3_1672x941.png 424w, https://substackcdn.com/image/fetch/$s_!S3H3!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6af83781-b5a2-4152-bf7c-939b93d187c3_1672x941.png 848w, https://substackcdn.com/image/fetch/$s_!S3H3!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6af83781-b5a2-4152-bf7c-939b93d187c3_1672x941.png 1272w, https://substackcdn.com/image/fetch/$s_!S3H3!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6af83781-b5a2-4152-bf7c-939b93d187c3_1672x941.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!S3H3!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6af83781-b5a2-4152-bf7c-939b93d187c3_1672x941.png" width="1456" height="819" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/6af83781-b5a2-4152-bf7c-939b93d187c3_1672x941.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1062157,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.productmarketfit.tech/i/216715012?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6af83781-b5a2-4152-bf7c-939b93d187c3_1672x941.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!S3H3!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6af83781-b5a2-4152-bf7c-939b93d187c3_1672x941.png 424w, https://substackcdn.com/image/fetch/$s_!S3H3!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6af83781-b5a2-4152-bf7c-939b93d187c3_1672x941.png 848w, https://substackcdn.com/image/fetch/$s_!S3H3!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6af83781-b5a2-4152-bf7c-939b93d187c3_1672x941.png 1272w, https://substackcdn.com/image/fetch/$s_!S3H3!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6af83781-b5a2-4152-bf7c-939b93d187c3_1672x941.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Garry Tan, Jared Friedman, Diana Hu and Harj Taggar went through the batch-level data on every company accepted in the last eighteen months: which sectors grew, by how much, which ones are producing revenue in weeks and what kind of founder is winning inside each one.</p><ul><li><p>A fifth of the batch has moved into atoms</p></li><li><p>A quarter is building agents that do an entire job on their own</p></li><li><p>A layer of suppliers almost nobody talks about is selling training data to the frontier labs at eight and nine figures</p></li><li><p>And the founders outperforming everyone are solo operators in their forties and fifties</p></li></ul><p>Below is the full build list: the categories, the number YC disclosed for each one, and what each one asks of you if you decide to go after it.</p><div><hr></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.productmarketfit.tech/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Product Market Fit is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><div><hr></div><p><strong>In this guide you&#8217;ll find:</strong></p><ol><li><p><strong>Start With Atoms</strong></p><p>Hard Tech Went From 8% to 20% of the Batch</p></li><li><p><strong>Why You Can Afford to Build Hardware Now</strong></p><p>Codegen Removed the Thousand-Engineer Requirement</p></li><li><p><strong>Sell to the Buyers Nobody Is Serving</strong></p><p>Defense Contracts and Detroit Manufacturing</p></li><li><p><strong>Build the Picks and Shovels of Compute</strong></p><p>Sites, Power, Silicon and the Switch Bottleneck</p></li><li><p><strong>Get Into Robotics Before the ChatGPT Moment</strong></p><p>The Benchmark Jumped From 10% to 70%</p></li><li><p><strong>Own the Footage Your Robot Learns From</strong></p><p>Why Every YC Robotics Company Fine-Tunes</p></li><li><p><strong>Build the Place Where the Work Happens</strong></p><p>Why Salesforce Grew While Everyone Called SaaS Dead</p></li><li><p><strong>Build Agents That Do the Whole Job</strong></p><p>The Path From Zero to Seven Figures in Three Months</p></li><li><p><strong>Sell to the Labs</strong></p><p>Data and RL Environments Are a Nine-Figure Category</p></li><li><p><strong>Go Solo If You Have Been Around the Block</strong></p><p>Solo Founders Tripled to 19%</p></li></ol><div><hr></div><p><em>This issue is available exclusively to paid subscribers!</em></p><p>Paid subscribers unlock the full library: 200+ decks, 10,000+ investors, AI Agent playbooks, and fresh high-signal content every week.</p><p>Here&#8217;s a good place to start:</p><p><strong>&#129302; AI Agent Templates</strong><br>&#8627; <a href="https://www.productmarketfit.tech/p/the-mckinsey-slide-playbook-for-claude">The McKinsey Slide Playbook for Claude</a> &#8212; how to build consulting-grade presentations in minutes.</p><p><strong>&#128200; Startup Playbooks</strong><br>&#8627; <a href="https://www.productmarketfit.tech/p/the-ai-founders-playbook">The AI Founders Playbook</a> &#8212; lessons from Sequoia, OpenAI, Nvidia, and LangChain on building AI startups from zero.</p><p><strong>&#127919; The Deck Library</strong><br>&#8627; <a href="https://www.productmarketfit.tech/p/27-most-promising-ai-startup-pitch">27 Most Promising AI Startup Pitch Decks Backed by Top Investors</a> &#8212; the best-funded AI startups of 2025, slide by slide.</p><p><strong>&#128176; Investor Database &amp; Tools</strong><br>&#8627; <a href="https://www.productmarketfit.tech/p/the-family-office-list">The Family Office List</a> &#8212; 1,000 family offices actively writing cheques. Used by 5,000+ founders raising their round.</p><p>Not subscribed yet? Try it free for 7 days and unlock this guide, plus our full premium library:</p><p></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.productmarketfit.tech/subscribe?coupon=e3610004&quot;,&quot;text&quot;:&quot;Get 7-Day Free Trial&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.productmarketfit.tech/subscribe?coupon=e3610004"><span>Get 7-Day Free Trial</span></a></p><p style="text-align: center;"><em>We&#8217;re already 80,000+ founders and operators inside!</em></p><p>Let&#8217;s begin!</p>
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   ]]></content:encoded></item><item><title><![CDATA[The $500M Pocket FM Growth Playbook]]></title><description><![CDATA[Inside Pocket FM&#8217;s $0&#8594;$500M ARR Growth Machine]]></description><link>https://www.productmarketfit.tech/p/the-500m-pocket-fm-growth-playbook</link><guid isPermaLink="false">https://www.productmarketfit.tech/p/the-500m-pocket-fm-growth-playbook</guid><dc:creator><![CDATA[Guillermo Flor]]></dc:creator><pubDate>Sat, 12 Sep 2026 16:20:30 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!0fE9!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff60ed170-f68c-4cb2-ab00-e3f62d929df3_1448x1086.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" 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https://substackcdn.com/image/fetch/$s_!IpIU!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8fd5d03d-8442-4b68-9b1e-531bae193193_1920x900.png 1272w, https://substackcdn.com/image/fetch/$s_!IpIU!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8fd5d03d-8442-4b68-9b1e-531bae193193_1920x900.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><span>Pocket FM added $250M in net new ARR last year to cross $500M, and it did so while EBITDA-profitable, a claim almost no AI-content company can make.</span></p><p><span>Here&#8217;s the through-line before you read a word of tactics: Pocket didn&#8217;t win by making content cheaper with AI. </span></p><p><span>It won by finding the one metric whose tiny movement cascades through the whole business, then rebuilding the company around manufacturing that number. Steal that discipline, not the category.</span></p><p><span>In this guide you&#8217;ll find:</span></p><ol><li><p><strong><span>How Pocket FM Cut CAC 30% While Increasing Ad Spend 8x</span></strong></p></li><li><p><strong><span>The 3-Year Experiment That Turned 25 Minutes of Usage Into 2.5+ Hours</span></strong></p></li><li><p><strong><span>The International Growth Playbook That Increased Retention 50%</span></strong></p></li><li><p><strong><span>How a $1M Bet Became a $15M ARR Business in 60 Days</span></strong></p></li><li><p><strong><span>The Decision That Stalled a $200M ARR Company, Then Added $250M in One Year</span></strong></p></li><li><p><strong><span>5 Growth Systems From Pocket FM You Can Copy This Quarter</span></strong></p></li></ol><div><hr></div><p><em>This issue is available exclusively to paid subscribers!</em></p><p>Paid subscribers unlock the full library: 200+ decks, 10,000+ investors, AI Agent playbooks, and fresh high-signal content every week.</p><p>Here&#8217;s a good place to start:</p><p><strong>&#129302; AI Agent Templates</strong><br>&#8627; <a href="https://www.productmarketfit.tech/p/the-mckinsey-slide-playbook-for-claude">The McKinsey Slide Playbook for Claude</a> &#8212; how to build consulting-grade presentations in minutes.</p><p><strong>&#128200; Startup Playbooks</strong><br>&#8627; <a href="https://www.productmarketfit.tech/p/the-ai-founders-playbook">The AI Founders Playbook</a> &#8212; lessons from Sequoia, OpenAI, Nvidia, and LangChain on building AI startups from zero.</p><p><strong>&#127919; The Deck Library</strong><br>&#8627; <a href="https://www.productmarketfit.tech/p/27-most-promising-ai-startup-pitch">27 Most Promising AI Startup Pitch Decks Backed by Top Investors</a> &#8212; the best-funded AI startups of 2025, slide by slide.</p><p><strong>&#128176; Investor Database &amp; Tools</strong><br>&#8627; <a href="https://www.productmarketfit.tech/p/the-family-office-list">The Family Office List</a> &#8212; 1,000 family offices actively writing cheques. Used by 5,000+ founders raising their round.</p><p>Not subscribed yet? Try it free for 7 days and unlock this guide, plus our full premium library:</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.productmarketfit.tech/subscribe?coupon=e3610004&amp;utm_content=215376902&quot;,&quot;text&quot;:&quot;Get 7-Day Free Trial&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://www.productmarketfit.tech/subscribe?coupon=e3610004&amp;utm_content=215376902"><span>Get 7-Day Free Trial</span></a></p><p style="text-align: center;"><em>We&#8217;re already 80,000+ founders and operators inside!</em></p><p>Let&#8217;s begin!</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" 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class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div>
      <p>
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   ]]></content:encoded></item><item><title><![CDATA[What a 2x Unicorn Founder Told Me About Raising, Growing and the enterprise AI Playbook]]></title><description><![CDATA[I interviewed 2x Unicorn Founder and Glean CEO (7.2B Valuation, backed by Sequoia, +300M ARR) Arvind Jain on the Enterprise AI Playbook. If you're building AI you can't miss this]]></description><link>https://www.productmarketfit.tech/p/what-a-2x-unicorn-founder-told-me</link><guid isPermaLink="false">https://www.productmarketfit.tech/p/what-a-2x-unicorn-founder-told-me</guid><dc:creator><![CDATA[Guillermo Flor]]></dc:creator><pubDate>Sun, 30 Aug 2026 16:27:36 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!JGIc!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F77816a5d-6053-45c4-8f5d-27c54deb58ac_1280x678.webp" length="0" type="image/jpeg"/><content:encoded><![CDATA[
      <p>
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      </p>
   ]]></content:encoded></item></channel></rss>